Jennifer Hawkins turns up the heat at Myer spring/summer collections launch

MYER’S fashion launch featured sleek and sexy silhouettes and floaty fashions at the Myer spring-summer collections launch witnessed by scores of celebrities and headlined by Jennifer Hawkins.

SLEEK and sexy silhouettes were showcased alongside floaty fashions at the Myer spring-summer collections launch in Sydney on Thursday night.

Jennifer Hawkins rocked the catwalk in her own Cozi swimwear, figure-flattering dresses from new-to-Myer designers Alex Perry and By Johnny, and international luxury label Balmain.

Jennifer Hawkins in a Balmain design at the Myer Spring Summer SS15 Fashion launch at Carriageworks.

Under a canopy of gigantic silver palm fronds that swayed rhythmically above the 40m catwalk, 60 models showcased more than 270 new-season looks by Myer’s stable of leading Australian and international designers.

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Jennifer Hawkins showcases an Alex Perry dress. Picture: Brendon Thorne/Getty Images

“My favourite dress is the Balmain encrusted dress, with its split up to my hip,” Hawkins said.

She was joined by fellow Myer faces Kris Smith and Kate Peck, as well as internationally successful Australian supermodel Nicole Trunfio, walking exclusively for Gail Elliott’s label Little Joe Woman.

A Maticevski dress. Picture: Brendon Thorne/Getty Images

Kris Smith models a casual look from Blaq. Picture: Brendon Thorne/Getty Images

“Gail and I met on the set of The Face and we became friends. I was really excited for her when she signed the contract with Myer,” Trunfio said.

Key looks on show for the new season included clean and crisp combinations of white on white, pretty sorbet shades of lilac, mint and pink, as well as tropical inspired, geometric and animal prints.

Jennifer Hawkins in a Cozi swimsuit for the 2015 Myer Spring-Summer Fashion launch in Sydney. Picture: AFP

Silhouettes were longer and sleeker on labels including By Johnny, Arthur Galan and Yeojin Bae, while Alex Perry’s fresh and contemporary take on the dress is sure to be a winner for the races and party season.

Softer, feminine silhouettes by Morrison, Aurelio Costarella and Little Joe Woman will become wardrobe staples this summer. And Toni Maticevski’s collection of masterfully crafted dresses, skirts and jackets in white, black and fluorescent orange are works of art to be treasured well beyond the new season.

Kris Smith in a M.J Bale suit. Picture: Brendon Thorne/Getty Images

Nicole Trunfio shows off a Little Joe Woman dress. Picture: Brendon Thorne/Getty Images

Textures will play a key role for spring-summer featuring lace, sheer fabrics, silks, and plenty of beads.

The red carpet was awash with a plethora of hot Australian celebrities keen to catch a glimpse of the department store’s spring summer offerings.

More than 450 industry guests, including an impressive number of VIP’s, are heading to Eveleigh’s Carriageworks venue to catch a glimpse of the department store’s ‘90 Days of Summer’ themed parade.

Kate Peck in an Aurelio Costarella dress. Picture: Brendon Thorne/Getty Images

Among the VIP’s include Laura Dundovic, Jodi Anasta, Natalie Bassingthwaighte, Didier Cohen, Samantha Jade and Wendell Sailor.

Myer Designers including Toni Maticevski, Yeojin Bae, Alex Perry and Lisa Ho, were also expected to sit front row alongside celebrities Rebecca Judd, Ricki-Lee Coulter, Kerri-Anne Kennerley, Guy and Jules Sebastian.

Geometrics feature as a key trend.

Striking volume on show at the Myer Spring/Summer launch.

Sheer fabrics, silks and feminine silhouettes are set to feature strongly this season.

Kris Smith models the latest look for men from Dom Bagnato for the 2015 Myer Spring-Summer launch.