Donkey Vote podcast: Why politicians need to pitch to the low-information voter

It’s an American term that’s making its way into the 2019 federal election campaign. Our Donkey Vote experts discuss why politicians need to pitch to the “low-information voter”.

Do politicians need to pitch to the low-information voter?

It’s a term that is usually used in the US is making its way into the 2019 federal election campaign.

Low-information voters are known as people who are poorly informed about particular political issues.

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“The difference between low-information voters in Australia and low-information voters in the United States, is here we have compulsory voting,” Herald Sun National Political Editor James Campbell said.

“A low-information voter is still someone who is going to go to the polls whereas a low information voter in the US is someone who may not, on the day, get out of bed. Therefore, these types of people can play a huge role in the federal election.”

Herald Sun columnist Mitchell Toy told the Donkey Vote podcast: “I really like this term of the low-information voter, it’s been getting used a lot in this campaign”.

Campbell responded: “It’s got real legs in this election. It’s really appropriate down here”.

Campbell discussed how Clive Palmer could use these voters to his advantage in Victoria.

“Hanson isn’t liked down here so the low-information voter who doesn’t like the major parties, who feels like they’re getting a rough deal, isn’t going to go for Hanson,” he said.

The Donkey Vote experts also discuss Clive Palmer’s cash and the increase in voting enrolments since the same-sex marriage plebiscite.