City of Melbourne to tap experts to help revive lucrative night time economy

The City of Melbourne is leaving no stone unturned in its bid to bring night-life back into the struggling CBD.

Melbourne’s night-life has struggled in the aftermath of the pandemic. Picture: Alex Coppel.

Retail, hospitality and creative industry leaders could be tapped to help revive the inner city’s night time economy.

The City of Melbourne will consider setting up an advisory committee amid night time pedestrian activity falling by two-thirds compared to the same time last year.

Lord Mayor Sally Capp said Melbourne was world renowned for its night-time economy and getting it “pumping” again would be critical to creating jobs and business opportunities.

“Melbourne is synonymous with a thriving night-life, but COVID restrictions have hit these industries particularly hard,” she said.

“Establishing this Advisory Committee is about working together to make sure we’re planning the best city possible after dark and we’re doing what it takes to bring the buzz back to Melbourne.”

The concept of a Night Time Mayor is expected to be part of the process.

Cherry Bar owner James Young was on Ms Capp’s recent election ticket as a potential Night Time Mayor if he was elected to council, but he didn’t get up.

City Activation portfolio lead, Roshena Campbell, said reviving the night-time economy would

be critical to Melbourne’s recovery.

“The City of Melbourne’s night-time economy grew by $310.3 million in 2018, contributed $3.5 billion in annual turnover and supported 31,000 jobs,” she said.

“However, night-time pedestrian activity in the city has dropped by about two-thirds compared to the same time last year.”

“We need to bring together bright industry minds to share their expertise and insights as to the best ways to support the many businesses that have grappled with harsh lockdown restrictions and reduced foot-traffic in the city.”

The establishment of the advisory committee will be considered by councillors at a meeting on Tuesday.

If endorsed, expressions of interest will be sought for up to 10 external

roles.