Buying frenzy of cheap Mountain Goat slabs at Liquorland sparked by website glitch
Beer lovers couldn’t believe their luck when a pricing glitch saw slabs selling for $17.50 on the Liquorland website. Now the company has responded to the buying frenzy on its discount booze.
Victoria
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Liquorland has dashed the hopes of beer fans by saying it will not honour purchases of heavily discounted slabs that were sold through a website glitch.
The pricing error sent sales of Mountain Goat Steam Ale spiralling on Tuesday.
The slabs were advertised for $59 but were inadvertently showing up for $17.50 at the website checkout — a 70 per cent discount.
The bottle shop chain said all orders made at the extremely low price would not be fulfilled and customers would get a refund.
A Liquorland spokeswoman said on Tuesday night: “The terms and conditions on the Liquorland website state that we reserve the right to correct pricing errors made due to human error, computer malfunction or other reason”.
Love that not only do they sell you cheap beer - they congratulate you for saving money whilst doing so! Cheers @Liquorland pic.twitter.com/3RnhJCTcJp
— James Wonton (@WontonJimmy) October 27, 2020
She said the company was first alerted to the issue on Tuesday afternoon and the online pricing error was resolved by Tuesday night.
“The wrong price was displayed for Mountain Goat Organic Steam Ale Can 375ml slabs earlier today on the Liquorland website,” the spokeswoman said.
“The product is no longer orderable and customers who placed orders when the incorrect price was displayed have not been charged.
“We apologise to customers for any inconvenience.”
Dan said get on the beeeers and @Liquorland followed instructions. Absolute fill up this afternoon, the mountain goats are on them! 😆
— Jordan (@JordanByrne70) October 27, 2020
The company would not comment on how many slabs had been sold during the buying frenzy.
A message appearing on the website on Tuesday night said ‘Mountain Goat Organic Steam Ale is no longer ranged in Victoria’.
News of the glitch quickly circulated online, with many Melburnians particularly keen to get on the beers after the State Government announced an easing of lockdown restrictions.
Mountain Goat has been contacted for comment.
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