Australia Post releases custom stamp for Let’s Melbourne Again campaign

If you haven’t been to Melbourne’s CBD for a while, get ready for a special delivery — a custom-made stamp designed to help Victorians rediscover their passion for the city.

Melbournians can show their love for the city thanks to a special stamp.

The heart-shaped stamp showcases the city skyline and was created as part of the Let’s Melbourne Again campaign, which aims to reinvigorate the city and support its economic recovery from COVID-19.

Australia Post chief marketing officer Amber Collins said now was more important than ever for people to connect and feel part of the community.

“As an organisation that connects people every day, we want to help bring people back to the city and celebrate what’s great about Melbourne,” Ms Collins said.

“The Let’s Melbourne Again stamp is sure to become a keepsake for many Melburnians as they connect with their city to inspire hope and demonstrate the pride they have for their town.”

Annelise Cembala and Joe Wetzler with a large version of the new stamp Australia Post has created as part of the Let’s Melbourne Again campaign. Picture: Jay Town.

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Keep an eye on incoming mail, as a special postmark will be stamped on letters posted across Melbourne.

Australia Post is just one of many high-profile businesses that have signed up to the Let’s Melbourne Again campaign, a bid attract people back to the city by hosting fun initiatives and special deals in coming weeks.

The stamp is available in a sheet of 5 for $5.50 at participating post offices and online.