Video creators film themselves studying for people to watch in bizarre YouTube trend
AUSTRALIANS struggling to hit the books are turning to YouTube for inspiration by watching other people study for extended periods of time.
Education
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AUSTRALIANS struggling to hit the books are turning to YouTube for inspiration by watching other people study for extended periods of time.
Videos of people working hard, either in real-time or sped up, are being watched hundreds of thousands of times, with local video creators getting on board the “study with me” trend.
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Port Melbourne YouTuber Rachel Lee Anderson, 27, has been making study and lifestyle videos since 2011 and said it was about making working hard fashionable.
“If your idols are saying studying and being organised are cool, it makes it cooler for you,” she said.
“It’s always interesting to see what successful people do in their routines. It motivates them to go and want to use their desk and it’s fashionable to have a nice desk.”
According to data from YouTube, almost 200 “study with me” videos have been uploaded by Australians this year.
One of the most popular videos was a 152-minute real-time study session.
YouTube ANZ family and learning manager Sanoop Luke said the videos gave viewers the same motivated feeling as studying with friends at the library or a cafe, without the distraction.
“It allows the learner or the viewer to stay motived,” he said.
“It’s a trend that surprised us, in a very positive way.”
The education-focused trend first appeared in Japan in 2015 and has since evolved.
“There is a beautiful mood that is being created by the YouTube creator,” YouTube’s Mr Luke said.
“They almost turn learning into a ritual … candles, classical music, healthy snacks, water.”
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