Ralph Lauren’s upgraded Burnside Village store offers its most premium labels, for the first time, to SA shoppers

A BMW motorcycle and $8000 jackets, get an inside peak at the new Ralph Lauren store at Burnside Village.

A BMW motorcycle, $6000 suits and three times the floor space are among the highlights at the newly renovated Ralph Lauren store at Burnside Village.

The new store, which opens on Monday with its luxury offerings, are reflective of a growing appetite for high-end fashion in Adelaide, Burnside Village chief executive Gregg Downer says.

Ralph Lauren’s Burnside Village store opens on Monday. Picture: Russell Millard

The new store includes luxury offerings such as Ralph Lauren’s Purple Label. Picture: Russell Millard

The new Ralph Lauren store includes its exclusive Purple Label, in which well-heeled customers can buy a $8000 suede jacket or a $6000 suit, a collection never before sold in Adelaide.

There had been “a notable shift in South Australian consumers prioritising quality, authenticity and elevated experiences”, Mr Downer said.

Ralph Lauren chief executive Gregg Downer said the new store was “a cornerstone” of Burnside Village’s luxury retail offering. Picture: Russell Millard

The new store, which opens Monday. Picture: Russell Millard

The new space also stocks another of its premium lines, Double RL, which includes an almost $4000 leather coat.

“Introducing these collections now is a response to that evolving demand,” he said.

“These premium lines cater to a discerning clientele who value craftsmanship, timeless style and exclusivity – qualities that resonate strongly with our customer base.”

Mr Downer hails the new, larger store “as a cornerstone” of Burnside Village’s luxury retail offering.

“The increased footprint has enabled the inclusion of higher-end collections and bespoke design elements,” he said.

“We believe these collections will be very well received.”

It comes after the first store in the Burnside Village extension opened on May 29.

Originally published as Ralph Lauren’s upgraded Burnside Village store offers its most premium labels, for the first time, to SA shoppers