Shoppers and retailers set to cash in on traditional US Black Friday sales in Australia
LOOKING to cash in on the Black Friday sales? Here’s how we’re tackling the shopping extravaganza in Australia, from Chadstone to big online retailers.
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IT’S not just Halloween that Aussies have adopted from the US, with a record number of shoppers and retailers set to cash in on the traditional Black Friday sales following Thanksgiving.
While the international shopping extravaganza hasn’t hit the frenetic levels of America, more local retailers are getting on board and offering more discounts and deals.
CHRISTMAS SHOPPING IN NOVEMBER
CHADSTONE BEFORE IT WAS A SHOPPING CENTRE
Chadstone shopping centre is featuring Black Friday deals for the first time this year, with 25 per cent of stores offering specials.
General manager Fiona Mackenzie said foot traffic had already grown 4 per cent for November and the centre was expecting a bumper weekend on the back of the offers.
“Continuing the early Christmas shopping trend, 25 per cent of Chadstone stores will for the first time offer Black Friday sales this Friday, in a nod to the American Thanksgiving-Black Friday.
Having not promoted Black Friday sales at all in 2016, 12 months later, there will be more than 70 offers at Chadstone retailers,” she said.
Country Road Group chief executive Scott Fyfe said brands including Country Road, Mimco and Witchery would also be discounting across the weekend to tie in with what has become a global shopping weekend.
Both Myer and David Jones are expecting record crowds in store and online.
Myer executive general manager of stores Tony Sutton said the Super Cyber Weekend had run for the past two years.
“Aligning our Super Cyber Weekend with these international sales events ensures we remain competitive,” he said.
Geelong-based global brand Cotton On Group was an early adopter of Black Friday, first in its US stores in 2009 and more recently in Australia, chief financial officer Michael Hardwick said.
“As the kick-off to the festive season, Black Friday has continued to build momentum over the last few years in Australia and other global markets and we look forward to providing our customers in these regions with incredible offers for the fourth year in a row,” he said.
Amazon Australia’s rumoured soft launch at 2pm today is also fuelling the shopping frenzy. According to IBISWorld senior industry analyst Kim Do, Amazon’s imminent arrival into Australia is set to shake up the retail sector this weekend and beyond.
ADVERTISED BLACK FRIDAY DEALS
Amazon: Up to 58 per cent off Amazon Echo
JCPenney: Up to 25 per cent off Nike clothes and shoes
Macy’s: Flat rate $26 shipping to Australia
ASOS: Up to 60 per cent off shoes, accessories, jeans and chinos
Book Depository: Up to 61 per cent off, free shipping
eBay: Up to 70 per cent off, price match guarantee
Best Buy: Up to 20 per cent off Samsung Smartwatch
Target: Up to 50 per cent off top toy brands
GAP: 50 per cent off everything, no exclusions
Toys ‘R’ Us: 25 per cent off Disney/Pixar toys
Nordstrom: Up to 40 per cent off shoes and accessories
Banana Republic: Up to 40 per cent off, free shipping over $US50
Urban Outfitters: 20 per cent off entire purchase for new members
Barnes & Noble: Up to 20 per cent off orders over $US50
Walmart: Up to 33 per cent off PlayStation 4 1TB
AliExpress: Up to 50 per cent off electronics
Microsoft: Up to 15 per cent off Surface Pro Bundle
Expedia: Up to 50 per cent off selected hotels
Myer: Up to 50 per cent off clothing, beauty and accessories
David Jones: 25 per cent off for card members
Catch.com.au: Up to 80 per cent off games and electronics
The Iconic: Up to 61.6 per cent off shoes and accessories
Sephora: Up to 30 per cent off during Spring Sale
Intrepid Travel: Up to 30 per cent off more than 800 trips
Webjet: Discounted Qantas flights to the UK, China, New Zealand
Priceline: 50 per cent off cosmetics, free shipping over $100
Cotton On/Typo: 30 to 50 per cent off everything sitewide
Missguided: 50 per cent off everything until Sunday
JB Hi-Fi: More than 33 per cent off Ultra HD TVs
Bing Lee: $40 cashback on Nespresso machines + $40 coffee credit
Kogan: Up to 54 per cent off Apple, 80 per cent off manchester
Dick Smith: Up to 52 per cent off office essentials
Harvey Norman: Up to 20 per cent off iPads and laptops
Chemist Warehouse: Up to 80 per cent off fragrances
OPSM: 20 per cent off sunglasses
Sol Sana: 20 per cent off selected shoes
From St Xavier: 15 per cent of sitewide
Nasty Gal: 50 per cent off everything
Wotnot : 30 per cent off sunscreen, free wipes with each purchas
Sydney Salon Supplies: Up to 60 per cent off GHD hair straighteners
Gilded Cage: 30 to 50 per cent off storewide, free shipping over $50
Bordeaux Candles: 20 per cent off storewide, free scented beads over $50
Angel Jackets: Up to 30 per cent off movie costume replica jackets
InStitchu: 15 per cent off suits and shirts storewide
Boohoo: 50 per cent off everything
Baby Bunting: More than 40 per cent off car seats
Matt Blatt: Up to 70 per cent off furniture and homewares
Lorna Jane: Up to 40 per cent off in-store and online
Dissh Boutiques: 20 per cent off full-price styles
The Body Shop: Up to 50 per cent off selected items
Millers: 50 per cent off full-price items, excluding shoes
Tech21: Up to 75 per cent off cases for iPhone, Pixel and Galaxy
Domino’s: Delivery deal specials, 33 per cent off SMS and app orders
— with Frank Chung