Arnott’s Shapes ‘new and improved’ flavours come under fire

ARNOTT’S has come under fire for meddling with its iconic Shapes flavours. Lovers of classics like barbecue, pizza and cheese and bacon are flooding Facebook with complaints.

Arnotts BBQ shapes. Crackers. Biscuits. Barbecue.

BISCUIT maker Arnott’s has come under fire for meddling with its iconic Shapes flavours.

Lovers of popular Shapes classics like barbecue, pizza and cheese and bacon have flooded Arnott’s Facebook page with complaints about its “new and improved” recipe.

Many consumers pleaded for the company to change the savoury snacks back.

Parents wrote that their kids were leaving the packets in their lunch boxes complaining they tasted “gross”.

“You’ve taken an iconic Australian institution and meddled with it,” Dan McLean wrote.

Jason Eacott asked: “Why, why, why? I loved the Pizza Shapes but now I won’t touch them.”

Arnott’s last month announced that more flavour was coming to their Shapes biscuits following extensive biscuit trials.

Boxes of the new Shapes only hit supermarket shelves this week.

Have you tried the new and improved Shapes? Tell us what you think below

Arnott’s has been busy replying to the customer complaints.

“We changed the flavours based on customer feedback that they wanted to see bigger and bolder flavours,” once response said.

“We’ll be listening to all the feedback fans have and making a decision on whether we keep the new flavours on.”

When customers asked why they didn’t just add more of the original flavouring, Arnott’s wrote: “We did explore simply adding more flavour to the biscuits but unfortunately it just wouldn’t stay on!

“This is why we decided to bake the flavour right inside the Shapes where it couldn’t escape, as well as adding a new flavour coating that stuck much better to the biscuit’s surface.”

The criticism comes after Arnott’s copped a $51,000 fine for allegedly misleading consumers about the saturated fat content in its Shapes Light & Crispy varieties.

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