Chewing this gum could give you the same high as a coffee

Perfect for that mid-morning slump

A new Aussie chewing gum is set to shake up your morning routine, possibly helping you avoid that pile-up of coffee cups on your desks. Here’s why.

Sick of tapping away your future home deposit on your morning cup of coffee? With the current cost of living, treating yourself to an almond cap (or two) every day is becoming a luxury most of us are finding difficult to afford. 

But cutting out our caffeine fix (or swapping our barista-made blends for a jar of instant coffee) isn’t exactly a realistic solution, especially on those days in the office that are filled with back-to-back meetings. 

But now, a new Aussie brand might have the perfect solution for the midday caffeine crash that doesn’t require splashing out on a $6 flat white. 

Introducing Zuum, an Australian chewing gum brand that specialises in its market-first caffeine-infused energy gum. 

This gum has been designed with fast-acting, health-conscious ingredients specifically incorporated to counteract fatigue and supercharge cognitive performance. 

Not only does a serving of this gum cost less than half the price of your regular coffee (sitting at just $1.20 per serving), but Zuum is packed full of health-boosting vitamins such as natural guarana and B vitamins alongside its caffeine hit. 

Retailing at $5.99, Zuum gum is available in three staple flavours: Watermelon, Spearmint, and original Cool Mint.

Zuum's three flavours.

Launched by three 25-year-old friends – Alex Chambers, Eamon Roderick, and Hugo Gray – Zuum has been carefully curated to replace the market’s current offerings, introducing a more health-conscious option besides the brands packed full of nasty ingredients and high sugar content.

“Life can be chaotic, that's why we wanted to create the ultimate on-the-go product for people to do more of what matters most. We want Zuum Energy Gum to become Australia’s ‘go-to’ clean energy alternative,” says co-founder Chambers.

Plus, being able to tackle the rising cost of coffee and energy drinks in Australia with their unique product has been an added bonus for the trio. 

Unlike the majority of products on the market, Zuum Energy Gum is entirely sugar-free, aspartame-free, and gluten-free, and includes just four calories per serving.

Originally published as Chewing this gum could give you the same high as a coffee