NewsBite

Beloved North Melbourne cake shop Beatrix Bakes to close next month over pandemic ‘stress’

A beloved North Melbourne neighbourhood cake shop is closing for good next month after a two-year pandemic battering.

Beloved neighbourhood cake shop Beatrix Bakes is closing down after 12 years.
Beloved neighbourhood cake shop Beatrix Bakes is closing down after 12 years.

A beloved neighbourhood cake shop will close for good after a two-year pandemic battering.

North Melbourne’s Beatrix Bakes will serve sweet-toothed fans their final slice in early August, after founder and sole-trader Natalie Paull revealed the ‘relentless stress’ of the last two years had pushed her business to the brink.

Beatrix Bakes founder Natalie Paull with one of her sponge-cakes.
Beatrix Bakes founder Natalie Paull with one of her sponge-cakes.

“While I adore my shop and have always had supportive and wonderful team around me, I run this cake house as a solo owner … and I think I need a hard beak after 12 years,” Paull said in a social media post on Wednesday.

Fear not, this isn’t the end of the cult cake house.

“Endings usually happen like a wall being thrown on our road out of nowhere. And you have no choice but to swerve or collide,” she said.

“But sometimes you get to drive your car to a nice lookout, turn the engine off (eat a chicken sandwich and sip a cup of tea from the thermos) and look so very proudly at where you are, how you got there and have a break from concentrating on the road. This is me doing just that. Just stopping for a moment.”

Beatrix Bakes became a household name after the release of its cookbook in 2020.

The tiny Queensberry St store is best-known for its out-the-door queues for its takeaway baked goods and coffee.

The popular North Melbourne cake shop has been around 12 years.
The popular North Melbourne cake shop has been around 12 years.

Add your comment to this story

To join the conversation, please Don't have an account? Register

Join the conversation, you are commenting as Logout

Original URL: https://www.heraldsun.com.au/lifestyle/food/beloved-north-melbourne-cake-shop-beatrix-bakes-to-close-next-month-over-pandemic-stress/news-story/d20903b8e6747a958cfd895bb5ccc891