Jennifer Hawkins’ best (and worst) Spring Racing looks as her $16m Myer role comes to an end

SHE has been a trackside regular at Flemington for more than a decade. As Jennifer Hawkins’ reign as Myer’s face comes to an end, here are some of her racing style hits and misses.

SHE has been a trackside regular at Flemington for more than a decade.

But Jennifer Hawkins’ reign as the face of Myer is coming to an end, and with it her last official duties for the department store giant at the Melbourne Cup Carnival.

The former Miss Universe’s multimillion-dollar Myer deal is over of 2018 after 12 years and a rumoured $16 million in earnings, it was announced in August.

It is understood Oaks Day (aka Ladies’ Day) where Myer sponsors Fashions on the Field, will be the 34-year-old’s final official engagement for the store — a day where Hawkins has been a trackside regular.

In previous years, Hawkins turned heads in Myer’s Birdcage marquee, where her style has evolved from fast fashion to polished designer.

Jennifer Hawkins looked stunning at today’s Myer Fashions on the Field enclosure during the AAMI Victoria Derby Day. Picture: AAP/Julian Smith

Mellow yellow! Jennifer Hawkins in the Myer marquee on Melbourne Cup Day in 2015. Picture: Julie Kiriacoudis

Um, her style has definitely changed! Jennifer Hawkins at Flemington in 2007. Picture: Kristian Dowling/Getty Images

Myer, however, will be absent from the VVVIP Birdcage precinct this year, no longer hosting its hot-ticket marquee.

In the mid-2000s, Hawkins was often seen in fun, flirty and sometimes forgettable looks in the Birdcage, while in more recent years, showed off a more polished race day style.

Jennifer Hawkins’ best and worst racing frocks

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Tracking Hawkins’ racing style evolution also shows reflects the changing face of fashion and grooming standards at Flemington.

Now, just about everyone — from celebs to average punters — go all out on Derby, Cup, Oaks and Stakes Day.

Short and sweet! Jennifer Hawkins in a less-sophisticated look than we’re used to seeing her in, at Derby Day in 2006. Picture: Getty Images

White hot! A more polished and poised Jennifer Hawkins at Derby Day in 2015. Picture: Richard Dobson

The retail giant announced it would no longer have a “face of Myer”, instead signing Instagram star Elyse Knowles to an “ambassador” role for a reported fraction of Hawkins’ fee.

“Way back in 2006, I was approached by Myer to sign a small, three-month contract,” Hawkins wrote on Instagram, announcing her departure.

“But after 12 years it’s time to move onto a new chapter in my life … Myer will always hold a special place in my heart.”

And so will her commitment to racing fashion.

Melbourne Cup Carnival starts tomorrow, with Derby Day — with a traditional black and white dress code — at Flemington Racecourse.

Originally published as Jennifer Hawkins’ best (and worst) Spring Racing looks as her $16m Myer role comes to an end