Fashion labels inventing ways to beat coronavirus lockdown
From virtual workout sessions to lingerie fittings via laptops, fashion brands are finding new ways to stay connected with their customers during the coronavirus lockdown.
Lifestyle
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Fashion and beauty brands are coming up with new initiatives to inspire customers, keep them connected and help them shop from home.
Cult athleisure label, Jaggad, part owned Rebecca Judd, is embracing the constant changes throughout these extraordinary times by launching the second Jaggad x Laura Henshaw collection hosting a new-age virtual workout.
The virtual workout, on Tuesday night at 7pm, will be led by Laura herself taking viewers through an exclusive Jaggad virtual workout and will feature a range of influential women to celebrate the launch of the new collection including Judd, Lana Wilkinson and Lorinska Merrington.
Henshaw said that while we are in tough times as the coronavirus spreads through the community, it was exciting to rethink the way they worked.
“Sometimes working out at home can feel really isolating. Everyone will be doing it together, it gives you that community and connection feel which is so important at this time,” she says.
Judd said the first Henshaw collection sold out even before the official launch.
“We’re in uncharted territory but I’m really proud of Laura and the team pulling this together,” she said.
Women’s lingerie label Intimo has adapted it’s signature, bespoke fitting service and is now offering virtual fittings for all customers.
Done via phone or laptop, customers can video call an Intimo fit specialist and talk through all key measurements to calculate the correct size. The fit specialist will then make recommendations and suggestions based on the customer’s preference, so that they can continue to purchase with confidence.
Melbourne-based Wittner is tackling the drop in foot traffic in shopping centres by amping up its ‘Find Your Fit’ feature on the website, which helps customers find their size from the comfort of their own home. In addition to offering free shipping and returns on all orders over $130 they are offering same day delivery, ordered by 2pm.
And those wanting to get their hands on desperately needed hand sanitiser can head to beauty brand Grown Alchemist which has just launched a new germ-fighting ‘Hydra-Hand Sanitiser’ & ‘Hydra-Gel Hand Sanitiser’ that are proven to kill 99% of bacteria.
The Hydra-Hand Sanitiser (RRP $40.00) & Hydra-Gel Hand Sanitiser (50mL RRP $15.00, 500mL RRP $55.00) are available to purchase in-store and online.
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