Yarra Valley speed signs likened to a Victoria Bitter can

New Yarra Valley speed signs have been installed to reduce crashes, but all some drivers can see is the logo of an Aussie beer brand.

Some say the resemblance is striking.

Eye-catching speed limit signs in the Yarra Ranges have been installed in a bid to reduce crashes, but some drivers think they have a striking resemblance to a popular brand of beer.

The State Government is spending $8 million to create community gateways, including new green speed limit signs, in more than 100 regional communities across the state.

The signs have been installed at the entrances to Seville, Millgrove, Warburton, Monbulk, Yellingbo, Wesburn and Woori Yallock, to remind drivers to slow down as they’re entering the townships.

Tamara Tregear shared a photo of the new signs to Facebook group the Yarra Valley Noticeboard, showing their uncanny resemblance to cans of Victoria Bitter.

But Ms Tregear said reducing the road toll by installing more visible signs, and having the community discussing them, “has got to be a positive”.

“Comparing them to the VB colours is just a bit of fun that hopefully makes people look out for them, and notice them,” she said.

Department of Transport spokesman Scott Lawrence said similar community gateway safety upgrades in New Zealand had been proven to reduce crashes on roads by up to 35 per cent.

A community gateway is installed on the approach to a regional township and includes signage designating the speed limit and township name, and line marking to highlight the approach towards the township.

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Community gateways contribute to reducing the severity and frequency of crashes by increasing motorist awareness to speed zone changes as they approach regional communities and townships, encouraging them to travel safely encouraging safe speeds to protect regional Victorian local traffic, pedestrians and cyclists.