The TikTok stars causing a frenzy at Melbourne Fashion Week
They caused a stir after replacing the usual suspects in the front row seats at Melbourne Fashion Festival. So who are these TikTok stars taking over the style scene?
Entertainment
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With thousands of followers desperate to hear their thoughts on everything hot – or not – in fashion, TikTok influencers are making their presence known at Melbourne Fashion Festival.
And while they might have ruffled a few a few feathers among long-time festival-goers, the social media stars are being given spots in the FROW (front row).
But who are these new wave of fashion-fluencers being bumped up to pole position?
Katherine Denton
Katherine Denton is one of Melbourne’s fashion influencers, managed by Maxconnectors.
She’s a self-employed content creator and gemmologist in training, best known for her makeup and fashion blog-style TikTok videos.
Her GRWM (get ready with me) videos, where audiences are able to watch as she applies her makeup and styles glamorous outfits.
Her unboxing videos also draws attention, where she opens up her gifts and purchases, usually from her impressive list of partnered brands including Valentino and Tiffany & Co.
Her Yarra Valley wedding also caught people’s eye last year, wearing her Alex Perry wedding dress paired with Harrolds’ Manolo Blahniks for Denton’s “something blue”, also inspired by Carrie Bradshaw from Sex and The City.
She has 18.6k Instagram followers and 78.7k on TikTok.
Silk Cartwright
Silk Cartwright, also Melbourne-based, is a ceramist, with her works ranging from sculptures to homewares, including mugs, vases, and coasters that are available for purchase on her online store.
She’s reportedly new to the game, discovering her passion for ceramics just two years ago and
building her own online store in that time. Her style is a mix of wheel throwing and hand building, and she often shares her creating process on TikTok.
Her other TikTok videos are a blend of viral trends, GRWM videos, and blog-style videos reminiscent of the “day in my life” trend we’ve all become familiar with through YouTube.
Cartwright also has her own YouTube channel – where she does have a “day in my life” video posted – with her most popular video series called “Tipsy Pots”.
In the series, Cartwright is usually joined by a guest, where they get tipsy, make pottery, and have a bit of a chat in the process.
She has 112k Instagram followers, 1.3m on TikTok, and 166k YouTube subscribers.
Eloise Mumme
Eloise Mumme is another Melbourne-based influencer managed my Maxconnectors.
Her TikTok illustrates her passion for fashion, with “style with me” and shopping haul videos showcasing her favourite finds and paid partnerships. You’ll also find make-up videos and gather an insight into what her days look like through highlight-reel-style videos.
She has 40.8k Instagram followers and 74.5k on TikTok.
Maxine Wylde
Maxine Wylde is an influencer and content-creator from Melbourne.
She specialises in fashion, and her TikTok videos often feature her styling bold clothes together that her audiences can use as outfit inspiration.
What sets her apart from your typical fashion vlogger is her use of the “colour wheel theory” – which can be used to find colours that look good together or contrast each other – as she puts one glamorous outfit together after another.
She was even featured in a Vogue article last year where she listed some of her favourite fashion items for the Vogue Online Shopping Night, including the Adidas Originals she grew up wearing.
She also has her own YouTube Channel, where you can find a mixture of unboxing videos, wardrobe tours and vlogs, all accompanied by her “life updates”.
She has 373k Instagram followers, 171.1k on TikTok, and 4.96k YouTube subscribers.
Layla John
Layla John is best known for her time on Love Island’s fourth season, where she was the youngest contestant.
From Melbourne’s western suburbs, she’s a content creator with an Instagram page full of captivating outfits.
If you venture over to her TikTok, you can expect to find vlogs, which cover everything from daily walks to trips to Sydney – though it’s important to note that her last TikTok account was banned, so she’s started fresh.
She has 44.5k Instagram followers and 920 on TikTok.
Lulu Laureen
Lulu Laureen has several titles: she’s Deloitte’s National HR consultant, a digital creator, and a podcaster.
She’s even a make-up artist and takes bookings for natural glam looks.
Some of her other makeup artistry is showcased on her Instagram page, from more low-key looks to bedazzled eyeshadow and liners.
She posts regularly on TikTok, too, featuring more GRWM videos, insight into some of her makeup looks, and videos where she chats to her audience about things like how to treat social media like a job as a content creator, and others like how to network.
She has 5.6k Instagram followers and 145.4k on TikTok.
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