Jennifer Hawkins set to step down as face of Myer

AFTER 12 years, Jennifer Hawkins is reportedly stepping down as the face of Myer later this year. It comes after the ailing retail giant signed on Instagram model and reality star Elyse Knowles last month.

Jennifer Hawkins’ partnership with Myer could come to an end this year. Picture: Justin Lloyd

AFTER 12 years, Jennifer Hawkins is reportedly stepping down as the face of Myer.

Hawkins, the 2004 Miss Universe, will not continue on with the retailer once her current contract ends in November.

IS JENNIFER HAWKINS ON THE WAY OUT OF MYER?

JEN ALREADY HAS SPRING IN HER STRIDE

Jennifer Hawkins’ partnership with Myer could come to an end this year. Picture: Justin Lloyd

Jennifer Hawkins has been with the label for 12 years. Picture: Jonathan Ng

Reality star and Instagram model Elyse Knowles has recently signed on as one of the new young ambassadors for the store with her fee rumoured to be around the $150,000 mark — considerably less than Hawkins.

Last Saturday, the Herald Sun’s Page 13 reported Hawkins’ manager Sean Anderson’s displeasure at his former The Block client signing on with the retail giant last week.

One Myer insider confided: “Jen is on the way out.”

According to Fairfax, Hawkins has pocketed nearly $16 million during her 12 years as the face of Myer.

Jennifer Hawkins unveils the Myer Christmas windows in the Bourke St mall. Picture: Sarah Matray

HAWKINS THROWS SUPPORT BEHIND EMBATTLED MYER

Myer is going through a major cost-cutting phase as it battles a declining physical retail environment.

Hawkins has sponsorship deals with a variety of brands including health food, mineral water, luxury vehicles and toothpaste as well as running a boutique property construction business with her husband Jake Wall.

Hawkins’ departure has yet to be confirmed by the model, her management or Myer.