Inside mystery world of CelebSpellcheck as infamous Instagram account wipes her feed
From influencers dishing dirt on each other to dripping the best local gossip, CelebSpellcheck is Melbourne’s most infamous Instagram — but could its end be near?
Entertainment
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She asks, “And who am I. That’s one secret I’ll never tell.”
In glamour-filled, bitchy-teen noughties US drama, Gossip Girl, an anonymous narrator exposes the skeletons in the closets of upper East Side prep students.
Last year, saucy TV soap Bridgerton was the new tell-all. Centred around London’s Regency-era high society, anonymous gossip writer Lady Whistledown’s weekly newsletter dishes the dirt.
Move to current day Melbourne and our influencers and WAGs are playing Sherlock Holmes to track down who is behind Instagram account CelebSpellcheck.
The account began by making fun of influencers and their grammatical clangers. Personal favourite was from Myer model turned Byron Bay beach mum Elyse Knowles, who wrote WALLAH instead of voila. The sic-phrase is now etched in farshun lore.
But in a mysterious move, the account deleted its entire feed on Friday, as the anonymous administrator “thinks about the future of the account”.
“Moderating the comments has become quite time consuming (but very necessary) as is dealing with all of the other things that come with having a large audience,” she wrote.
“There’s also a lot to consider in terms of revealing my identity, whether to monetise the account, whether to dabble in gossip, what kind of content is and isn’t acceptable with an audience of this size etc.”
The shock announcement comes after the account has recently branched out to more than fashion faux pas.
Just last weekend the account, now boasting almost 150,000 followers and counting, posted a revealing video of ex “Dirty street Pie” Bachelor and reality TV star Laurina Fleure snorting a “Dirty Street Line” at a party.
This was just a day following a now viral post about Bec Judd “regifting” a loungewear set from Yummy Mummies Lorinska Merrington’s latest fashion range to a Hampton Salvos charity bin.
“The influencer circle of life. Set by @lorinska is released two days ago. Bec posts photo in set and drops off to the op shop. Now in store at Hampton Salvos,” the (now deleted) caption read.
Such drama!
No one disses our Queen B without her WAGhive buzzing as modern day Gossip Girl sleuths, just with the Motorola slide and BlackBerry phones replaced with iPhone Pros and uploaded with the most up to date skinny-filters.
There is now a so-called “feud” between the WAGs, with Merrington fuelling more attention on her brand after saying she was “disappointed” the gaffe had “overshadowed such a successful launch week”.
What’s the saying? There is no such thing as bad PR? Merrington certainly got the exposure she was after.
We called Queen Bec but wisely she wasn’t giving it any more traction, giving us a bouncy, well-worn, “no comment”.
Celebspellcheck was chatting to Page 13 on Thursday night just before all the posts strangely vanished on Friday, hopefully we didn’t spook ‘em.
Seems more like a legal letter may have arrived, with the account having just an emoji of a lawyer on it.
Turns out the influencers have turned on each other. The CelebSpellcheck account confirmed to Page 13 the incriminating Fleure video was sent in by a rival influencer.
“Definitely a lot of influencers sending info in about each other,” CelebSpellcheck wrote to Page 13.
“The Laurina post was sent in by another influencer.”
Oh la la, the viciousness of it all!
Fleure has always been a good sport and copped it on the chin, or should that be up the nose, saying she was “dying of embarrassment” by it all especially given she’d been pretty much sober before having a lapse moment.
“It kind of screws my reputation as a beauty blogger, but I’d be smashed if I denied it,” Fleure matter-of-factly put it.
“But yeah it was humil.”
Not so for some of the influencers out and about at Melbourne Fashion Week.
Page 13 heard whispers of hiring a private investigator to track down the person behind the account. Manicured fingers have pointed to influential PRs and even a WAG herself, but they are all vehemtnly denying any part in it. Who doesn’t love a good ol’ mystery?
Richmond WAG and reality star Tayla Damir recently gave CelebSpellcheck a spray, saying it was verging on bullying. Others feel relevance deprived if they are not featured.
As Oscar Wilde put it, “There is only one thing in life worse than being talked about, and that’s not being talked about.”
CelebSpellcheck said it did not see itself as Melbourne’s anonymous Gossip Girl. But we beg to differ. Watch this space.
“You know you love me … XOXO”