The Melbourne women making a living off TikTok
Rising influencer Sam Guggenheimer has revealed why achieving success on Instagram won’t necessarily translate to TikTok.
Confidential
Don't miss out on the headlines from Confidential. Followed categories will be added to My News.
A new breed of social media influencer is making its mark in Melbourne.
And according to five of the most followed, aged between 19 and 22, you need more than just good looks to be a success.
“With Instagram you were only popular if you had the looks and you were doing model poses and it was so curated,’’ says Sam Guggenheimer who has more than 120,000 followers on TikTok.
“Now the way you pop up and the way you get followers is being yourself and showing your every day life and being almost weird. That gets you further than like ‘I’m hot look at this photo’.”
Guggenheimer, who dates former Collingwood footballer Caleb Poulter, and her friends are making a living from the TikTok world.
Between them – Guggenheimer, Alana Galtieri, Charlotte Argyrou, Izzy Armitage and Jasmine Tavares – have almost half a million followers.
One of Guggenheimer’s TikTok’s had views of 4.2 million.
“I was surprised it was something I was able to do as a job and it’s been a lot of fun, a dream really,’’ Armitage said.
“It’s nice to meet so many others as well. We go to events, we create content and we show our personality. I love following people who speak on their TikTik too.”
Argyrou said: “TikTok has got so popular because Instagram is so filtered and everyone is a perfectionist on it.”
Tavares sees a bright future in the virtual world. “You may as well just do it while you’re young and when you’re older you can go back to studying.”
All girls are managed by Pru Corrigan, owner of One Daydream, who has shifted her business from PR and Events into pure content creator and talent management for 2023.
She says brands are putting more dollars into “snackable TikTok content”.
“After 22 years in fashion, beauty and lifestyle public relations and events, I could see this medium shifting at significant speed,’’ Corrigan said.
“This is not to say that PR is redundant, it’s not, and I still believe it is needed for brands. But the power of people has never been so high and the face of PR and advertising has changed forever since the introduction of social media.”
She adds: “It’s our job to matchmake brands with people and to ensure the content tells a story which is not only newsworthy and influential but engaging and fun! It’s not as easy as it sounds but when you get it right, the power of the creator can be extremely beneficial to a brand including wait lists and sell outs of products. Content creators have become PR and advertising all wrapped up in one.”
All the AFL stars who got hitched during summer of love
Love has well and truly been in the air for footy players across the country in recent months, with each team celebrating nuptials of a current or former star.
‘I will lose my sh*t’: Influencer reveals shock wedding checklist
Influencer and model Lexi Mary has revealed her list of wedding dos and don’ts prior to tying the knot with Western Bulldogs star Rory Lobb.