Sam Armytage reportedly in negotiations to sign with WW

She’s known for her buxom body, however it seems TV presenter Samantha Armytage wants to shed some unwanted kilos. It’s understood the Sunrise host is in talks to sign with a weight loss giant who are pushing their recent name change.

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She’s known for her buxom body, however it seems TV presenter Samantha Armytage wants to shed some unwanted kilos.

The Sunrise host is understood to be in talks with weight loss giant WW (formally known as Weight Watchers).

The supposed signing — which is currently being negotiated — is part of a rebranding exercise for WW, who is pushing its recent name change.

They also recently recruited celebrity chef Gary Mehigan.

Sunrise host Samantha Armytage is understood to be in talks of signing a deal with WW. Picture: Sam Ruttyn

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The big drawcard for Armytage, who has spoken publicly about her “curvy” tag, was the fact that talk show queen Oprah had also worked with the weight loss firm.

Winfrey first bought Weight Watchers stock in October 2015 for $43.5 million, with her investment now worth more than $400 million.

What could draw Armytage in the deal is that Oprah, who has stock in Weight Watchers, has also worked with them. Picture: Weight Watchers

Armytage has often spoken about her love and acceptance for her body and people’s obsession with her weight.

Sunday Confidential asked Network Seven — who is believed to be across the negotiations — for comment yesterday, however they chose to offer “no comment”, while WW said, “a partnership with Sam Armytage and WW isn’t factually correct.”

WW recently signed MasterChef judge Gary Mehigan, pictured in the middle.

“I do become a bit sick of the ‘curvy’ tag and being seen as representative of normal women because none of us is terribly normal,” Armytage has previously said.

“It is something people talk about and what I look like resonates with other women. I don’t describe myself as curvy. I’d describe myself as quite strong and healthy, nothing terribly flash. Take me as I am.

“I look at the women in my family and I see my genetics. As I get older, I tend to put on weight easier and I have to work harder. I think life is too damn short — unless you’re a Hindu. You only get one life — have fun, embrace who you are, what you are and what you do, and have an interesting life. Don’t worry about your thighs or arms or bum — just like the good bits!”

Originally published as Sam Armytage reportedly in negotiations to sign with WW