Jen Hawkins has announced a new collaboration with Bec Judd
Supermodel Jen Hawkins has joined forces with Bec Judd’s athleisure label in a new collaboration.
Confidential
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Supermums Jen Hawkins and Bec Judd have joined forces for Judd’s athleisure label Jaggad.
Former Miss Universe and face of Myer Hawkins has designed a range for the brand which will launch next week.
“I’ve always loved Jaggad as a brand, so it was a (big!) yes when the idea came up to collaborate and design a @teamjaggad range! I wanted it to be workout wear (+ #mumlife uniform) with a fashion influence- sporty, luxe, versatile!
“It’s been a year in the making and I hope you guys love it as much as I do.”
Hawkins, who has a one year-old daughter Frankie, said it had been fun to work on the project.
Judd wrote: “You are EPIC in every way! Welcome to the @teamjaggad family.”
Mum of four Judd has designed many ranges for Jaggad, as have the likes of Laura Henshaw and Brooke Hogan, with all selling out within minutes.
For Judd’s latest range released in October, she called on husband Chris to photograph her in the new campaign.
COVID-19 restrictions halted their pre-planned shoots in Byron Bay and Sydney, so they ended up taking pictures in their Brighton backyard.
Judd took the catwalk for Myer in 2018 when Jaggad launched into the department store.
Myer ambassador Elyse Knowles was also part of the show.
On Thursday Jaggad co-founder and creative director Michelle Greene also announced athletes Morgan Mitchell, Anabelle Smith and Vanessa Low had joined the Jaggad family.