How far will The Front Bar go to win Logie?
Popular sports entertainment show The Front Bar has pulled out all the stops in a bid to win a Logie, launching an unusual ad campaign.
Confidential
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The Front Bar is going to great lengths to win a Logie after surprising with a nomination in the category of most popular panel or current affairs program.
Panellists Andy Maher, Mick Molloy and Sam Pang are chuffed to be put up for consideration alongside ABC’s 7.30, Australian Story and Four Corners, Nine’s A Current Affair and Ten’s The Project.
“I knew our hard hitting interview style would eventually pay off,’’ Molloy said.
“There’s been more fake votes than the time Sam Pang won Best New Talent.
“No-one covers issues of global importance like us.”
He added, tongue in cheek: “Leigh Sales. One word. Lightweight”.
The Front Bar crew has come up with a promo budget to help them get over the line.
On Wednesday the last race at Sale was named ‘Vote the Front Bar to win Logie’ and the Dromana Drive-In has played a Vote 1 for The Front Bar ad.
“A lot of people have been asking us on social media about our Logies campaign,’’ Maher said.
“A lot of people still don’t believe that this is legit, (they think) that we’re taking the piss. We want to have a good crack at this.”
Molloy said: “We’ve been nominated in this category against these people. It’s legit”.
“We know how to target our audience. What’s better than in the middle of winter in Melboune going to the Drive-In in the middle of an antarctic blast. The old slides come up and it came up on the screen – ‘Vote 1’. That is going to go a long way.”
Pang said it seemed weird that the category wasn’t split into two – most popular panel show and most popular current affairs show.
The Front Bar, a popular lighthearted comedic look at footy, has been a hit on Channel 7 since 2016.
The Logies will be held on the Gold Coast on June 19.
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