Bailey Smith parties at The Espy, St Kilda to celebrate launch of new alcoholic drink ‘Barry’

Bulldogs young gun Bailey Smith was joined by a bevy of beauties and best mates to launch his new passion project, taking over a popular St Kilda bar to mark the occasion.

Bailey Smith and friends at The Espy to promote his new passion project, an alcoholic beverage named Barry. Picture: supplied

Some of the biggest names in footy have made a splash with the first big promotion for their passion project.

Bulldogs star Bailey Smith, who spearheaded the launch of Australian-made drink named Barry, celebrated the brand with a Summer party at The Espy in St Kilda on Saturday night.

Bailey Smith at The Espy

Smith was joined by an array of AFL stars, as well as a bevy of young beauties with DJ Tobiahs taking to the decks.

Backing the alcohol venture is Smith and fellow superstars Nick and Josh Daicos, Charlie Curnow and NRL star Reece Walsh.

Barry is now available at The Espy.

Guests enjoying the Barry party at St Kilda. Picture: supplied

“We’ve put tons of effort into it and I’ve really enjoyed the whole process from the flavour development, branding, and production to the distribution,’’ Smith told the Herald Sun.

Smith took some Barry drinks with him when he and Nick Daicos recently went to the US for some training.

A bevy of beauties turned out to celebrate the Barry party at The Espy. Picture: supplied

Meika Woollard at The Espy. Picture: supplied

“Barry has given me a creative outlet and I’ve spent many days going through mood boards and mock ups to get the right look,’’ Smith said.

Smith, who partnered with Champagne Lyla for The Espy event, intends to do a bigger summer party in Sorrento which will attract another big crowd.

Barry is at all Liquorland and First Choice Liquor Market stores and online.