La Mer: Main Beach tower goes to market with units starting from $3.9m

A controversial and long-delayed tower is moving a step closer to becoming a reality, with a new developer and a huge price tag for its units. FIND OUT MORE

A controversial and long-delayed tower is moving a step closer to becoming a reality.

The 27-storey La Mer building at Main Beach Parade will be put to the market on Thursday by developer ODUS, just months after beginning construction.

The $140m tower, which is being created by builder Nazero, is expected to open in late-2026 and will have some of the city’s most expensive real estate.

Expressions of interest are opening for the first five units, which start at $3.9m each.

ODUS director Byron Sakha said the full-floor Main Beach Parade apartments, would have 360-degree views of the city.

Artist impression of the La Mer tower planned for Main Beach on the Gold Coast. Picture: Supplied

“Every apartment in La Mer has house-sized proportions and incredible views — not to mention a location in one of the city’s best postcodes,” he said.

“Demand continues to outstrip supply for ultra luxury apartments on the Gold Coast, and the rare full-floor design will make these residences particularly prized. We’ve elevated every aspect of the development, enhancing its stunning sculptural design, expansive ocean-view balconies, and elegant interiors to create a truly exceptional living experience.

“Each apartment has private lift-access to its own opulent lobby and the site borders parkland, with neighbours on one side only, creating a real feeling of privacy.”

Construction has begun on the tower. Picture: Supplied

The project’s sales are being marketed by OTP Group.

The site was bought by ODUS in May 2024.

It came after the beachfront tower was given the green light in December 2022 after its previous owners – Developers Polites Property Group and Anthony Quinn’s QNY Group – won a long-running, high-profile legal battle against the Gold Coast City Council.

Inside one of the tower’s units. Picture: Supplied

Polites filed the project with council in April 2021 and were so confident of its approval it was launched to the market in June and had pencilled in construction to begin in May, 2022.

More than $65m in units within the tower were sold before the project was rejected by councillors in December 2021, sparking an appeal to the Planning and Environment Court.

Officers in their refusal for La Mer wrote that the previous version of the project did not comply with the City Plan.