Coast’s movie locations tour explores interactive future with augmented reality app
THE creators of Australia’s first ever movie locations tour hope to expand the event into a year-round tourist drawcard to show off not only our screen industry but the Gold Coast itself.
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THE creators of Australia’s first ever movie locations tour hope to expand the event into a year-round tourist drawcard.
First held last year, the Gold Coast Film Festival (GCFF) tour was expanded for its return during this year’s GCFF in April.
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GCFF director Lucy Fisher said three-hour bus tour, which visited more than 20 film locations and celebrity hot spots, would continue to evolve as the Coast hosted more films.
“There is definitely an appetite for film tourism on the Coast,” she said.
“We firmly believe it is a real growth opportunity and the perfect way to leverage the incredible work done by federal, state and council in securing films to shoot here.”
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The tour was realised with support from council and Screen Queensland.
“It’s not just about one tour though — we’re currently scoping possible innovative ways to drive film tourism on the Gold Coast, including an augmented reality film location app that enables visitors to do self-guided drive or walk tours, with permanent markers at each location, and even film-specific tours,” she said.
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Village Roadshow Theme Parks chief operating officer Bikash Randhawa said the location tour was a great initiative that benefited the whole of the city.
“Not only do guests get to see the locations movies filmed, they also get to explore areas of the Coast which they might not have previously visited,” he said.
“This is a great way for the city to showcase the many diverse and wonderful places on offer.”
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