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Victoria Tower build reaches highest point as developers plan next high-rise project

Construction of Adelaide’s fourth tallest tower has reached its highest point, as its developer closes in on a global hotel brand for a new high-rise project in the CBD.

Victoria Tower at the former La Boheme site on Grote St. Picture: Supplied by Auta Group
Victoria Tower at the former La Boheme site on Grote St. Picture: Supplied by Auta Group

Construction of Adelaide’s fourth tallest tower has reached its highest point, as its developer closes in on an international hotel operator to anchor its next high-rise project at the former Publishers Hotel site.

A topping out ceremony was held on Wednesday to mark completion of the top floor of the $200m Victoria Tower apartment project, rising 38 levels and 120m at the former La Boheme site opposite the Market Square development on Grote St.

Developed by Auta Group and built by Synergy Construct, the tower features 289 apartments – including penthouses across the top two levels – and eight levels of commercial office space.

Auta Group managing director James Guo said more than 90 per cent of the apartments had been sold, and the developer was now ready to press ahead with its next project at the former Publishers site on nearby Franklin St.

Artist's impression of hotel and apartment development proposed for the former Publishers Hotel site on Franklin St. Picture: Supplied by Auta Group
Artist's impression of hotel and apartment development proposed for the former Publishers Hotel site on Franklin St. Picture: Supplied by Auta Group

“Interest in Victoria Tower Adelaide has certainly met our expectations because world-class inner-city living is becoming increasingly attractive to the market and is now realisable in Adelaide,” he said.

“Our next project in Franklin St will be revealed in the second quarter of this year and will be another milestone development in the Adelaide CBD, as it will offer the high quality mix of an international hotel brand new to the Adelaide market, as well as commercial and residential space.”

Auta Group is in talks with international hotel operators to anchor its Franklin St project, and expects to make an announcement about its chosen brand in the second quarter of this year.

The project, which secured planning approval in November, will feature two towers rising above a shared podium, with the 21-level northern tower comprising around 175 apartments and the southern tower to become home to a 246-key hotel across 17 storeys.

Apartments will be launched onto the market later this year, and there will also be a mix of offices and retail spaces.

The Franklin St project will include a hotel, apartments and commercial and retail spaces. Picture: Supplied by Auta Group
The Franklin St project will include a hotel, apartments and commercial and retail spaces. Picture: Supplied by Auta Group

Mr Guo said the project would be inspired by the ‘Japandi’ interior design style that blends Japanese and Scandinavian design influences, with the hotel catering largely to business travellers and featuring a bar, swimming pool, restaurants and gym.

“Each apartment will be designed with meticulous attention to detail and will balance aesthetics with functionality,” he said.

Victoria Tower – which is now Adelaide’s fourth tallest building behind the Crowne Plaza and Realm Adelaide apartment buildings in the city’s East End, and the RAA Place office tower on King William St – is expected to be completed towards the end of this year.

Originally published as Victoria Tower build reaches highest point as developers plan next high-rise project

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Original URL: https://www.goldcoastbulletin.com.au/news/south-australia/victoria-tower-build-reaches-highest-point-as-developers-plan-next-highrise-project/news-story/bb20321a5ae47d034110eaee9ec9321f