How much Gold Coast’s next gen Instagram Influencers earn
We know the Gold Coast is a hot spot for social media influencers – but what do those who are up and coming make, and how are they keeping the lights on. SPECIAL REPORT
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We know the Gold Coast is a training ground for next generation social media influencers, but they say it is not as easy to crack it as you may think.
A guide from online music licensing company Lickd revealed how much our next generation Coast influencers are likely making.
According to Lickd calculations, to earn $80,000 a year an influencer needs a minimum of 5000 followers on Instagram and 246 sponsored posts a year.
The Bulletin asked our next generation influencers how much of their day they spend working on social media and when they think they could quit their day job.
The below amounts were found by using Instagrams Influencer earnings calculator, which gives an approximate amount of how much they earn per post.
Grace Olivia Roberts – @graceoliviaroberts
Followers: 23.2k
Estimated earnings per post: $143-$238
Engagement rate: 2.36%
Bikini and lounge-wear label Temptation Vacation and fashion store Olive and Vern owner Grace Roberts said her following has helped her grow over three years.
“I would say I spend most of every day on social media,” she said.
“Running two businesses means you don’t really have time to switch off but I wouldn’t have it any other way.”
Grace said she classes her personal Instagram as her part-time job and running Temptation Vacation with her partner, Ed Hatcher, as a full-time job.
“After a couple years of hard consistent work we started to see results,” she said.
“It’s not easy growing fast but we had a vision and we didn’t stop.
“It takes a lot of consistent effort everyday and you need to know wat you want.
“I can finally say I’ve created a life I’ve always dreamt of,” Grace said.
Raychel – @raychel — xx
Followers: 21.1k
Estimated earnings per post: $131 – $218
Engagement rate: 2.64%
2021 Miss Universe Australia finalist Raychel, 24, shares mostly travel content from bike riding in the mountains to watching sunsets in the snow.
Raychel works full time as a care worker but said she spends roughly 2-3 hours a day on her social media.
“Juggling both can sometimes be very challenging,” she said.
“I will make social media my full time job once I have consistent work every week and can quarantine my weekly wage at aged care.
She said she watches YouTube videos on how to help grow her following.
“You definitely have to put a lot of time and effort into your socials if you want to grow and make a living out of it,” Raychel said.
“If it is something you are passionate about then definitely give it a go.”
GOLD COASTS MOST FAMOUS Instagram INFLUENCERS
Monique Castrission – @moniquecastrission
Followers: 14k
Estimated earnings per post: $88-$147
Engagement rate: 2.50%
Monique Castrission uses her platform to break the mould by inspiring people to embrace their natural bodies.
She works full-time at a radiology clinic and owns drinking game, Blind Pickup and nail business, Ave Beauty.
She said she started taking her social media seriously in 2016 and works until 1am to try and get things done.
“I would love to say my week is planned to perfection and I know what to expect but honestly my life is kind of an organised mess,” Monique said.
“Time management is super important to me.
“I find writing a to-do list at the beginning of the week is the most beneficial thing.
“Having an understanding partner, family and friends is so important, because working all the time means that I don’t get to see them as much as I would like.”
SOCIAL MEDIA STAR WINS LEGIONS OF FANS WITH BODY POSITIVE MESSAGE
Codi Provan – @codiprovan
Followers: 20.5k
Estimated earnings per post: $129-$215
Engagement rate: 3.65%
“Kindness always comes back”: Codi’s bio shares her moto in life. Her Instagram documents her outings and specifically the snazzy outfits she wears. Whether she is posing up in a bikini or sweats her followers love her content with one of the highest engagement rates of 3.65%. Codi also owns Candi Shop Beauty Parlour.
Bianca Black – @biancablack
Followers: 22k
Estimated earnings per post: $133-$222
Engagement rate: 1.72%
Gold Coast’s own Greek x Australia model, Bianca documents her life with her boyfriend Taylor Walters. Her followers engage most with the content which shows her style and lingerie shoots.
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Mine Coetser – @minecoetser
Followers: 20.5k
Estimated earnings per post: $124-$207
Engagement rate: 1.69%
Mine Coetser is a model for Chic Brisbane but resides on the Gold Coast. She competed in the 2020 Miss Universe Australia event and loves to share her classy but still beachy vibe on her Instagram account.
Pandora Bonsor – @pandorabonsorr
Followers: 27.1k
Estimated earnings per post: $135-$225
Engagement rate: 0.87%
Pandora has the highest following on our next gen list which could be from her positive vibes, gym workout or her transparency with her audience. Some of her TikToks have seeped into her Instagram page showing her followers her carefree side.
Elly Candi – @beachpeachau
Followers: 22.7k
Estimated earnings per post: $143-$238
Engagement rate: 4.46%
Fitness icon Elly Candi secured her following through sharing hiking adventures with Love Island star and friend Edyn Denise and workout content. She loves to share her fitness journey saying she doesn’t want her followers to take health for granted.
“This is me now, not tracking calories, eating heaps, training hard and lifting weights because I love it and not for aesthetics. I’m feeling healthy,” she said.
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