Go Won-hee: South Korean actors film new television series on Gold Coast to boost tourism
Two of television’s biggest superstars will be used to sell the Gold Coast to an audience of more than 10 million people.
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TWO of South Korea’s biggest superstars will be used to sell the Gold Coast to an audience of more than 10 million people.
Actors Eric Mun and Go Won-hee have arrived on Glitter Strip to film a new television series.
Yoo Byul Na! Chef Mun charts the love story of a star chef and a fashion designer who meet for the first time on the Gold Coast.
Filming began yesterday at Surfers Paradise. The series will start broadcasting in South Korea in early March.
Tourism Minister Kate Jones said the show would reach more than 10 million Koreans.
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“More tourists means more jobs for locals,” she said. “That’s why we’re investing in new flights and campaigns to grow this industry on the Gold Coast.
“This program has amazing reach in South Korea and there’s no better way to showcase the Coast to Korean tourists than with a TV series featuring some of their favourite celebrities.
“Channel A will be filming here for more than a week. That footage will be used to form most of the first episode, as well as flashbacks throughout the 16-episode series.”
The television series is part of a new promotional campaign to help promote the new flights by airline Jetstar between the Gold Coast.
The campaign was developed Tourism and Events Queensland, Tourism Australia, Destination Gold Coast and Jetstar Airways.
The Korean market is worth more than $233 million statewide and more than 31,000 South Koreans visited the Gold Coast in the year ending September 2019.
Destination Gold Coast CEO Annaliese Battista said the city was an attractive destination to the South Korean market.
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“Interest in Australia’s favourite playground from Korea has been steadily growing in recent years, and this affinity is likely to continue with connectivity streamlined between South Korea and the Gold Coast since December,” she said.
“The Gold Coast’s extensive offering resonates strongly with honeymooners who are seeking high-end, sophisticated, and iconic tourism experiences.
“Koreans love what the Gold Coast has to offer and that includes a safe destination where travellers feel welcome, a clean city with strong offerings supported by more than 135 natural and man-made attractions and paradise in a cosmopolitan setting.
Federal Tourism Minister Simon Birmingham said the show would shine a spotlight on the Coast.
“Jetstar’s new Seoul to Gold Coast service, which launched in December, marks the first new year-round schedule services from South Korea into Australia since 2007,” he said.
“The filming of this show will help to remind millions of Korean travellers why they should take advantage of this new route and book their next holiday to Australia.”