Shoppers snap up $25 Indigenous ‘New Beginnings’ framed canvas

It’s not unusual for shoppers to get excited over something new at Kmart – but there’s a “special” meaning behind this item, causing a rush to buy.

It’s not unusual for shoppers to go wild for over a bargain find at Kmart – but a new homewares item is capturing attention over a rather special detail.

The $25 New Beginnings framed canvas is a stunning print designed by Indigenous artist, Holly McLennan-Brown.

The Yorta Yorta woman created the pink pattern for budget retailer Kmart, describing the design as “an appreciation of life and our journeys in life”.

Holly, said the opportunity to share her heritage was “really exciting”, and social media has lit up with shoppers sharing snaps of the beautiful artwork in their homes.

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Kmart living collection includes a piece of Indigenous art by Yorta Yorta woman Holly McLennan-Brown. Picture: Kmart

“Thank you @kmartaus and @koorietales for helping us embed Indigenous perspectives into our curriculum. As the children play in home corner they will see this gorgeous painting,” one Instagram user captioned their snap of the print.

“Have you seen our @kmart New Beginnings print by the Yorta Yorta artist @koorietales? In this Covid world we live in with lockdowns around every corner, it is important to remember, as the painting suggests ‘that every day is fresh and full of opportunities,’” another wrote.

While one happy shopper said: “Got our hands on this amazing Aboriginal artwork by Holly McLennan-Brown today! We think it makes a perfect new addition to our foyer.”

The artwork has also attracted attention on TikTok where it was described as “special”, “stunning” and “gorgeous”.

Holly said the opportunity to share her culture with other people is “really exciting” and loves that the piece starts conversation around First Nations experiences – including a well-known protest by the Yorta Yorta people in 1939 against poor living conditions.

“I was inspired by life events in the past, the Cummeragunja Walk Off and the strength and vulnerability shown through that … people’s initiative to take action,” she said.

“I hope that when people take it home they can interpret it in their own way. I hope that it is open and each person can connect to it with their own life and their own journeys.”

The New Beginnings print was released last week as part of Kmart’s new home living range that features items starting from as little as $1.50.

Originally published as Shoppers snap up $25 Indigenous ‘New Beginnings’ framed canvas