‘Game-changing’ new Golden Gaytime hits Woolworths stores

It’s the iconic Aussie treat like you have never seen it before. But why are some fans refusing to buy the new Woolies item?

Just when you thought Golden Gaytime couldn’t get any better, out it comes with a “game-changing” new item.

Fans of the iconic Aussie treat will now be able to enjoy it in ‘bites’ – an entirely new ice cream category.

Described as a “game-changer”, the Golden Gaytime Bites are an Australian first.

The treat hits Woolies stores nationwide this week, with each pack containing 16 bite-sized Gaytimes for $11.

Golden Gaytime has just released its ‘game-changing’ new ice cream bites.

Fans of the popular treat have already taken to Facebook to share their excitement – with one person even refusing to buy them out of fear of eating the entire pack.

“Saw these today, didn’t buy them as thought I’d eat the whole bag in one sitting,” they wrote.

“Dad said these would be no good – he would have to eat the whole packet,” another joked, while a third added: “Yum, but I’d eat the whole packet in one session.”

Others described it as their “greatest dream”, saying it is “not a want”, but a “need”.

“This is going to be a test of my willpower,” one fan wrote.

“I love how they’re a little snacky size and resealable pack when we all know these would be gone in one sitting,” wrote another.

Last September, it released four new Green’s Golden Gaytime cake varieties.

Golden Gaytime spokeswoman Annie Lucchitti told news.com.au bites and snack-size treats have exploded in popularity across the supermarket as Aussies look for more ways to indulge.

“The ice cream category has nothing that really allows Aussies to have ‘just a bite’ of ice cream without leaving a half eaten stick in the freezer – so in came Golden Gaytime to save the snacking day,” Annie said.

“Bite-sized is a first for the ice cream category – currently you can choose between a stick or a tub – but there’s no poppable, snackable way to enjoy ‘just a bite’ of ice cream.

“Our iconic Golden Gaytime was the perfect snackable brand to kick this off and give Aussies a chance to enjoy our delicious icon in just a couple of bites.”

I mean, what a vision.

She said the ‘bites’ were created to help ice cream lovers who found a full-size ice cream too big to finish, or too much of a commitment to get their fix.

“The bite-sized variety can be popped in your mouth and eaten in a couple of bites, with no fuss or requirement for a bowl, spoon or scoop, easily shared among friends and family.”

In support of the launch, Golden Gaytime is calling on Aussies to post their Golden Snack moment on social media with the tags #Gaytime #HavingaGaytime #SnackOccasion.

The new ‘bites’ come after Golden Gaytime announced the launch of its four new Green’s Golden Gaytime cake varieties.

It transformed the mouth-watering toffee and vanilla flavour into not only a cake but a brownie, brookie and even mousse.

Originally published as ‘Game-changing’ new Golden Gaytime hits Woolworths stores