Coles Liquor launches Australia’s first tequila seltzer with El Sueño

The supermarket giant has partnered with a tequila producer to create a low-calorie margarita that costs $5 a can and tastes “yummy”.

Coles has jumped on a booming drink trend that first became popular in the US, launching Australia’s first ever tequila seltzer.

Hard seltzers, a low-calorie alcoholic beverage that involves mixing a spirit with sparkling water and fruit, began hitting Australian stores at the end of last year after having huge success in the US.

Coles Liquor has been selling an array of hard seltzers since 2020 made with gin and vodka, but recently decided to launch its own.

Using its knowledge of booming Australian interest in the new drink category as well as a rise growing tequila purchases, Coles teamed up with independent tequila maker El Sueño to create a new product.

Coles Liquor has launched Australia’s first tequila seltzer with El Sueño. Picture: news.com.au

The trendy drink comes in 3 flavours, including margarita, and is proving popular with shoppers. Picture: news.com.au

“We worked closely with El Sueño to develop a perfect balance of their exceptional tequila

and the crisp fruit flavours of pink grapefruit, watermelon and the perennial favourite

Margarita,” Coles liquor merchandise general manager, Brad Gorman, told news.com.au.

The canned drink costs $20 for four servings, working out at $5 each, containing just 84 calories.

Since launching in stores, the drink has proved popular on social media, with happy customers sharing photos of their “margaritas” online.

As a result, News.com.au also put the low calorie alternative to the test, which I have to say I was seriously impressed with.

News.com.au’s lifestyle editor put the low-calorie drink to the test and was impressed. Picture: news.com.au

’So yummy’. Picture: news.com.au

Naturally, I went for the classic margarita flavour, which while it certainly isn’t exactly the same definitely has the drinks signature zingy lime and salty aftertaste.

I did a live taste test on my Instagram Stories on Friday, describing the zesty drink as “yummy” and was surprised at how fast some of my friend’s went and snapped them up.

“I just ordered them on UberEats,” one told me.

“I’m running straight to Coles now,” another said.

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Originally published as Coles Liquor launches Australia’s first tequila seltzer with El Sueño