Women are obsessed with racy underboob fashion trend
It’s seriously sexy yet hideously impractical, but one Australian clothing brand insists this risque fashion trend definitely “isn’t slowing down”.
Fashion
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A daring bikini trend has officially morphed into an everyday outfit with the “underboob” dress now becoming a wardrobe staple for the brave.
Gold-Coast influencer Anna Paul recently rocked a metallic gold dress with a generous amount of underboob while UK reality star Chloe Ferry stepped out in a skimpy khaki outfit that flaunted a similar amount of cleavage.
But now the trend has rubbed off on us ordinary folks with Instagram feeds becoming flooded with women rocking the risque outfit trend.
Recently, a new take on it has emerged – halter-neck tops that wrap around the waist, flashing the wearer’s underboob and midriff.
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Australian fashion brand White Fox Boutique has reported “overwhelming” sales of its “Special Moment Scarf Wrap top”, which retails for $29.95.
The racy style is available in 9 colours and caused a frenzy when it hit the e-tailer’s digital shelves.
Women have since been sharing snaps wearing the top and the matching $44.95 skirt all over social media to every day occasions such as dinners, the beach and brunch dates.
“Overwhelming customer response, selling through 80 per cent of the style within the first 5 days,” a spokesperson for White Fox Boutique told news.com.au.
“The black Special Moment Scarf Top sold out first and is clearly a customer favourite.”
While the affordable garment has completely sold out, the brand said it will be restocking all colours in mid-April.
“The versatile top is a trending piece which isn’t going to slow down anytime soon,” the spokesperson added.
“Heading into US summer White Fox will be catering to customer demand and continue to stock versatile pieces at an accessible price point.”
One delighted shopper who wore the top in a royal blue colour with black jeans captioned her snap wearing it: “I’m never taking this top off.”
Former Love Island Australia star Amelia Plummer has also been spotted wearing the garment with the matching black skirt.
Swimwear is credited for creating the “underboob” trend, with bikinis first emerging in 2018 that were deliberately designed to show off the underline of a woman’s breasts.
By the following year the risque trend had sparked a whole genre of raunchy swimmers, spawning the “naked” bikinis loved by influencer Tammy Hembrow and the recently returned “upside down” bikinis.
But in 2020, it began to hit clothing stores as dresses began emerging with eye-popping cut outs that left little to the imagination despite the fact most of us were staying indoors because of the coronavirus pandemic.
British model Harley Brash, who appeared on UK’s Love Island in 2019, was one of the first to wear the extremely daring “underboob” dress – causing confusion over how she managed to keep her breasts contained with barely any fabric to hold them in.
Within a few months, Australian influencer Mikalea Testa was wearing a similar ensemble.
Since then the underboob obsession has taken hold and the rest, as they say, is fashion history.
Continue the conversation @RebekahScanlan | rebekah.scanlan@news.com.au
Originally published as Women are obsessed with racy underboob fashion trend
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