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Blunder in lingerie advert leaves model with lopsided breast

A lingerie company has gone viral for an unfortunate mistake in a photo used in an Instagram advert that has left people in stitches.

Blunder in lingerie advert leaves model with lopsided breast

A bra advert on Instagram has gone viral after a mistake that left half of a model’s chest hilariously overinflated was shared on social media.

The advertisement by British company Lounge Underwear excessively zoomed into lingerie on one of its model’s breasts — but inset it directly over her chest, making it appear several sizes larger than the other.

The visual gaffe sent the business’s 2.5 million followers howling over concern for the woman’s wellbeing.

An unfortunate placement of an inset showing the bra's detail has gone viral. Picture: Instagram
An unfortunate placement of an inset showing the bra's detail has gone viral. Picture: Instagram

But while social media users were stirred up, the ad’s model wasn’t really bothered by the botch — and, in fact, she seemed to find humour in it herself.

“I completely understand what Lounge was going for with this photo, trying to highlight the stitching/pattern on the bra, but maybe there could have been better placement for the ‘enhanced’ photo,” model Kara Del Toro told The Post via email.

“That being said, I definitely had a good laugh when I was made abreast of the situation,” she continued, adding, “no hard feelings on my end :)”

The model in the photo has laughed off the mishap. Picture: Instagram
The model in the photo has laughed off the mishap. Picture: Instagram

The de-bra-cle seemed to kick off when Twitter user @jennifergalttt apparently first spotted the error and wrote, “I thought this lassie on lounge underwear ads had one giant t*t.”

And, as Jewell backs up, the poster went on to explain how the promo fiasco seemed to be an effort to highlight intricate lace details on the underwear, a Pearl Illustration Balcony Bra and Thong Set that sells for $94, according to the Daily Mail.

But the bonkers bosom instead attracted numerous humorous replies.

“Quick! Someone get Nicki Minaj on the case!” @BeeBee97223523 tweeted in response, a reference to her recent debacle regarding a cousin’s friend who was reportedly left with swollen testicles after getting a Covid-19 vaccine.

“Another unrealistic body expectation for women,” @henzor81 wrote back.

“She’d be permanently walking in circles with that,” @jasonmack68 joked.

However, Lounge apparently was unbothered by the feedback and took it all in stride — and even got in on the humour surrounding its advertisement bust.

“You thought your Monday was bad? Try coming into the office to discover you’ve gone viral for making a design boob-boo …” the company tweeted.

This story first appeared on the New York Post and has been republished with permission.


Originally published as Blunder in lingerie advert leaves model with lopsided breast

Original URL: https://www.goldcoastbulletin.com.au/lifestyle/fashion/blunder-in-lingerie-advert-leaves-model-with-lopsided-breast/news-story/7e8ec018b2dfc41a420085ad513b2198