Dyson’s huge update on ‘strange’ product after Aussie demand

Dyson has made a major announcement on a “visually astonishing” gadget the tech giant never intended to release to the masses.

It was a specialist product Dyson never intended to release to the masses.

But after being bombarded with requests from everyday consumers, the tech giant has just revealed regular Aussies will soon be able to purchase its Supersonic r Professional, a precision styling tool that was initially only sold to hair stylists.

The British tech giant released the “revolutionary” hair dryer, its “most powerful, yet lightest” to date, last year after unveiling it at New York Fashion Week.

Made to fix the “industry-wide problem” of strain related injuries such as carpal tunnel syndrome which are highly prevalent within the hair expert community, it fast became a regular sight in salons not just across Australia, but globally.

And as such, it piqued the interest of everyday consumers, prompting Dyson to make the huge decision to release it on the general market.

“The Supersonic r instantly captures attention with its sleek design and striking colour, but it’s the performance that truly sets it apart,” Pete Thomsen, Dyson’s Global Styling Ambassador, told news.com.au.

“It’s remarkably quiet, incredibly powerful, and delivers fast drying with a glossy, salon-quality finish.

“Until now, this tool was exclusive to professionals – so the fact that consumers can finally get their hands on it is a game-changer.

“I’ve had clients from all over the world ask if they could buy one for themselves, and now they can. It’s very exciting.”

Dyson has revealed it is releasing its ‘professional’ Supersonic r hair dryer after plenty of demand. Picture: Supplied

Compared to the original Supersonic, the professional version has a completely different shape, with the “r” in its name stemming from the new curved design.

It’s also 30 per cent smaller, 20 per cent lighter, and more manoeuvrable than the original hair dryer, which Dyson claims delivers fast drying, smoother and shinier results.

While it’s appearance has been described as “strange” and “visually astonishing” by some experts, the $799 gadget has won over legions of elite hair professionals in the months since it was released.

The product has already been released to general consumers internationally, where it has been met to rave reviews, though many noted it “costs a ton” which was a hard pill to swallow in the current global economy.

“I’ve never held a hair dryer this light in my lifeeee it’s crazy,” one declared on TikTok.

“It’s so amazing, I’m a convert,” said another.

“Dyson has done it again,” wrote someone else.

As another stated: “Cannot believe it, it’s light as a feather.”

It’s 30 per cent smaller and 20 per cent lighter than the original product. Picture: Supplied

Just like other Dyson hair care products, the Supersonic r comes with several attachments which can be used to customise the results to individual needs.

It remains powered by the Dyson Hyperdymium motor and the product’s advanced attachments also contain intelligent radio frequency identification (RFID) sensors that Dyson said communicate with the hair dryer to automatically adjust the motor and heater to deliver optimal airflow and temperature.

“This functionality provides intuitive adjustment of the tool to suit all hair types and styles,” the brand stated.

“For example, the diffuser is set to low flow and low temperature to reduce frizz and enhance curls without disrupting the curl pattern, while the rough dry mode uses max power heat and flow to minimise drying time while maintaining controlled airflow.

“Attachments also have the ability to remember the last used settings, reducing the time required for adjustment.

“If preferred, users have the option to customise the settings to suit different hair types and needs.”

While experts said it looks ‘strange’, it has been described as ‘amazing’ by hair experts. Picture: Supplied

The product will be released in two new colours – Ceramic Pink and Jasper Plum, but the Professional edition, with a longer cable, in Vinca Blue and Topaz will still be available via Dyson’s “For Business” website page and through select trade distributors.

The British founded tech giant, once best known for its range of vacuum cleaners, ventured into the hair care space in 2016 with its launch of the Supersonic.

It has since become a market leader in the beauty space, with the Dyson AirWrap, the AirStrait and the Corrale all proving to be highly-sought after items.

Not all Dyson gadgets prove to be home straights for the tech giant. Its controversial Dyson Zone, a pair of headphones with a built-in personal air-purifier flopped in 2022, with James Dyson himself later admitting the unusual item was “a “difficult product” to persuade consumers to shell out $1000 on.

“It did sell but nothing like we hoped for,” the founder of Dyson told news.com.au exclusively last year.

“You can’t get everything right,” he added candidly.

Originally published as Dyson’s huge update on ‘strange’ product after Aussie demand