Georgia-Lili Howe launches vintage clothing business Machia et

While most teenagers are still finding their way in life, this 18-year-old has already launched her own clothing business, with a store in a major Gold Coast shopping centre.

The Machia et store at The Oasis Broadbeach.

When the COVID-19 hit and lockdowns were implemented some locals decided to sit back and relax, others hit overdrive button and decided to spend the time creating new opportunities. One of those motivated locals was Georgia-Lili Howe. The quietly spoken 18-year-old made use of the COVID-19 ‘downtime’ by developing her own vintage clothing business. Machia et was born.

Georgia-Lili Howe, who has launched her own vintage clothing business, Machia et.

With the assistance of Gold Coast Women in Business spearheaded by public relations specialist Karen Phillips and Hit 90.9 Gold Coast, Georgia was selected to receive small business training support and retail mentoring.

FULL DIGITAL ACCESS: JUST $5 A MONTH FOR THE FIRST THREE MONTHS

The Oasis Broadbeach teamed up with the two established businesses and decided to create an opportunity to assist and empower an emerging female talent on the Gold Coast. The beachside shopping centre had available retail space and offered the young entrepreneur a temporary tenancy on level one at The Oasis.

“I was so excited not to only receive some mentoring from Karen, but when I was told I could have a pop-up store at The Oasis I was blown away,” said Georgia-Lili.

Items from the Machia et range.

Items from the Machia et range.

Machia et sources discarded or unwanted items, restores them, and sells the sustainable vintage items

“It is my small way to positively impact the environment by recycling fashion and saving it from landfill.” said Ms Howe.

The pop-up store is located on level one at The Oasis until February.

SOCIAL SPOTLIGHT: GCTC 2Y0 CALCUTTA DINNER

Location: Gold Coast Events Centre, Bundall

Racing identities and enthusiasts gathered for a swanky dinner at the Gold Coast Turf Club prior to Saturday’s Magic Millions Race Day.

Guests mixed and mingled cocktail style at the Gold Coast Events Centre before taking their seats at the soiree.

In pictures: 2YO Calcutta Dinner at Turf Club

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As the well-dressed crowd enjoyed a delicious three course dinner, guest speakers discussed the 2YO classic, the main race for this year’s racing carnival. With most pleased as punch that this year’s Magic Millions Carnival could be held, there were plenty of cheers and air kisses all round. Giddy up!

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