First Lego store in Australia to be built at Gold Coast’s Dreamworld

THE first official Lego store in the southern hemisphere will be built at Dreamworld on the Gold Coast and open for business by Christmas.

EVERYTHING will be awesome at Dreamworld later this year when the final blocks are put in place on Australia’s first official Lego store.

The 350 square metre shop – the first of its kind in the southern hemisphere – will be a dream come true for blockheads of all ages. As well as browsing the country’s largest range of Lego products, Lego Australia spokesman Troy Taylor said customers will be able to find unusual shapes at a ‘pick-a-brick’ wall and mix and match pieces to create unique mini figurines.

Dreamworld will be opening Australia’s first Lego certified store later this year. Photo of (L-R) Troy Taylor (Lego), Craig Davidson (Dreamworld), Sterling Hinchcliffe MP at the announcement. Picture: Richard Gosling.

“I think for the consumers in this part of the world to actually get to experience things that haven’t been possible in this market before, it’s quite a great opportunity,” Mr Taylor said.

“It will be the widest assortment Australia has seen.”

Mr Taylor said Dreamworld was the perfect place for Lego to open its store.

“It made perfect sense,” he said.

Katana Craig and Felicity Channells at Dreamworld yesterrsay with a Lego man. Photo: Richard Gosling

“From a tourism standpoint and the number of visitors that they get it’s obviously great for the Lego brand to get that also.”

Dreamworld CEO Craig Davidson said the deal, which has been two years in the making, was a huge coup for the theme park.

“It will allow us to offer first-to-market exclusive offers to our members, to our pass-holders and visitors to Dreamworld,” he said.

Mia Harris with Lego Man at Dreamworld. Photo: Adam Head

“The store and the adjacent food outlet will be open to guests inside the park as well as guests outside.”

Construction will start in July with the shop expected to be complete by Christmas.