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Chris Hemsworth: Thor star films Hugo Boss ad Gold Coast

Hollywood superstar Chris Hemsworth is no stranger to the Gold Coast’s famous beaches. But instead of wearing a rashie, he’s been shredding wave in a designer suit.

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THERE was no need for a stunt double in the latest Chris Hemsworth ad which shows him shredding a wave in a suit.

Gold Coast film production company Fotomedia were the company co-produced the video — teaming up with International designer label Hugo Boss.

Chris Hemsworth on set of the ad filmed by Fotomedia at a Northern NSW beach. Photo: Fotomedia
Chris Hemsworth on set of the ad filmed by Fotomedia at a Northern NSW beach. Photo: Fotomedia

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The Hollywood A-lister who resides in Byron Bay, suited up and hit the surf for the ad.

Fotomedia creative director Lincoln Williams co-produced the ad with Billinudgel surf filmmaker Mick Waters and co-produced alongside Waters’ Little House Productions.

Hemsworth rode the waves himself, with Mr Williams saying “Chris was a total professional”.

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Chris Hemsworth surfing in the ad. Photo: YouTube - Huge Boss
Chris Hemsworth surfing in the ad. Photo: YouTube - Huge Boss

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“The amazing part of the job was that he could catch waves so easily in that suit,” he said.

“The footage we shot depended 100 per cent on Chris being able to hold his own in the water.

“Audiences worldwide get that element of surprise to see a star they know from the big screen carving some pretty decent waves.

Chris Hemsworth all suited up to ride wides. Picture: YouTube - Huge Boss
Chris Hemsworth all suited up to ride wides. Picture: YouTube - Huge Boss

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“And of course he had to look great walking out of the water in a dripping wet Hugo Boss suit. I don’t remember hearing any complaints from the girls on crew.”

Mudgeeraba and Hinterland councillor Glenn Tozer’s wife Jude Kalman works for Fotomedia.

Cr Tozer shared a photo on Facebook from the set on the day writing: “That feeling when your wife leaves your marriage bed at 2.30am in the morning to go to the beach with ‘Chris’”.


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Original URL: https://www.goldcoastbulletin.com.au/entertainment/chris-hemsworth-thor-star-films-hugo-boss-ad-gold-coast/news-story/e7df04c659ae4593f1affa16f8925133