Gold Coast skincare company MooGoo looks to grow its Dusty Girls vegan makeup brand

Vegans are driving big business for Gold Coast skincare brands, who are looking to milk growing demand for natural makeup products at home and overseas.

Burleigh business MooGoo's vegan makeup brand Dusty Girl has been growing in popularity. Jade Ricourt is pictured using the company’s lip gloss. Picture: Jerad Williams

GOLD Coast skincare companies are looking to milk growing demand for vegan products by expanding their lines and seeking new international markets for their natural cosmetics.

Dusty Girls, a spin-off from cult Burleigh Heads skincare brand MooGoo, has grown 106 per cent since it launched in 2014, and the business is gaining traction with health and wellness influencers who have taken to the 29 products, which include highlighters, eye shadows and even vegan makeup brushes.

Dusty Girls vegan makeup, a spin-off from cult Burleigh Heads skincare company MooGoo, is increasing in popularity. Photo: Supplied

Meanwhile, fellow Gold Coast company Neek Skin Organics is also kicking goals with its vegan makeup, landing stockist deals with UK online shopping giant Ocado and global beauty giant Look Fantastic.

Neek’s vegan lipstick was the first vegan cosmetic product stocked by Ocado, while Neek has also signed on as a supplier to Amazon.

WHY YOU SHOULD GIVE YOUR DOG A MASSAGE

Burleigh business MooGoo's vegan makeup brand Dusty Girl has been growing in popularity. Krystal Johnston using the new makeup line on Jade Ricourt. Picture: Jerad Williams

MooGoo founder Craig Jones said the brand’s most popular product, a tinted moisturiser called Earth Cream, sold 8500 bottles in 2018, a rate of a bottle per hour.

“We are always trying to develop new products that our customers will like to have in their makeup kit,” he said.

“Right now we are trying to develop our lip liner, eyebrow pencil and eye liner.”

In the past two years, MooGoo has expanded its operations to the UK, US and New Zealand, with its range of natural products for eczema and psoriasis creams drawing fans worldwide.

Dusty Girls vegan makeup, a spin-off from cult Burleigh Heads skincare company MooGoo, is increasing in popularity. Photo: Supplied

MooGoo began after Mr Jones, a former pilot, developed a cream in his Gold Coast kitchen to help his mother with her psoriasis.

The company’s name comes from the cream used by farmers to heal the udders of dairy cows, which contains allantoin and was the starting point for MooGoo’s range of products.

Neek Skin Organics Glitter and Sparkle set.

SUBSCRIBE TO THE GOLD COAST BULLETIN — JUST $1 FOR THE FIRST 28 DAYS

Mr Jones said makeup was a natural progression for the company.

“We had so many stories coming in from people who felt the need to hide their skin problems with makeup but it was like adding fuel to a fire,” he said.

“That’s why we have developed an entirely natural foundation that provides both coverage and protection for healthy skin.

“Our mineral makeup is designed for women of all ages and skin types. I think the key to its success is the fact that all our cosmetics contains quality, effective, natural actives, extracts, oils, vitamins and minerals.”