NSW Business Chamber unleashes anti-Labor TV ad campaign

Voters will be urged to rally against Labor’s plan to reverse a Coalition policy to reduce tax on small business with the NSW Business Chamber set to launch a series of TV advertisements.

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Voters will be urged to rally against Labor’s plan to reverse a Coalition policy to reduce tax on small business with the NSW Business Chamber set to launch a series of television advertisements.

In the first time since the Chamber was established, the traditionally nonpartisan organisation has chosen to target Labor with TV ads to be screened in some of the most marginal seats in the State from today.

A screen shot of the NSW Business Chamber’s new TV ads. Picture: Supplied

The new TV ad targets Michael Daley and the Labor Party. Picture: Supplied

The Coalition has pledged to life the tax-free threshold for payroll tax to $1 million.

However, Labor has to date stated that it would leave the cap at $850,000.

The advertisements highlight how taxes are used to reduce gambling, drinking and smoking, while questioning the impact of the lower threshold on jobs.

NSW Business Chamber chief executive officer Stephen Cartwright said payroll tax was a major issue, especially among Northern Rivers communities near the border with Queensland where the threshold was $1.1 million.

NSW Business Chamber chief executive officer Stephen Cartwright.

He said the advertisements were aimed at audiences in the three most marginal northern NSW seats of Tweed, Ballina and Lismore.

“The NSW Business Chamber is a fiercely nonpartisan organisation and we have been since 1825, but we do shine a light on good and bad policy and its impact on the broader community,” he said.

“This is the first time we’ve undertaken a television adverting campaign of this kind.

“The last thing we can afford is for businesses, and jobs, going across the border to Queensland because of retrograde steps when it comes to payroll tax.”