Top Australian locations for online shoppers revealed by Australia Post
E-commerce continues to increase at an incredible rate. New Australia Post data reveals the Sydney and Central Coast suburbs that made the top dozen online shopping locations in Australia.
Sydney and Central Coast suburbs have made a list of the top twelve locations in Australia for online shopping.
Based on postcode delivery data gathered annually by Australia Post, Liverpool, Campbelltown and Rouse Hill are ranked fourth, eighth and eleventh respectively, while Gosford comes in at number six and Wyong at number ten.
Overall the research shows that the number of Australians jumping online to shop continues to increase with the online spend in 2018 topping $27.5 billion. That’s an increase of 24 per cent for the year.
The Inside Australian Online Shopping Report is an overview of Australia’s eCommerce market which provides key insights into who is shopping online, and what they’re buying.
It shows that Australians are embracing online shopping at an accelerated rate — with the
online goods spend for 2018 reaching 10 per cent of total retail — two years faster than
expected.
Australia Post General Manager for Parcels and Express Services, Ben Franzi, said the report
also shows that 73 per cent of Australian households shopped online in 2018 — 7.6
million Australian households.
“Australians are getting online more and more, and changing the face of shopping. With it,
they are also expecting faster service and delivery — with next day deliveries growing by 31.7 per cent, with more than 62 per cent of these fashion related purchases,” Mr Franzi said.
Mr Franzi also said the way Australians shopped online was also changing, with more shoppers using their smartphones to make purchases.
“Use of the smartphones to make online purchases increased 28 per cent for the year — to
now make up more than 26 per cent of all purchases,” Mr Franzi said.
“It now sits comfortably alongside the laptop (32.8 per cent) and desktop (27.3 per cent), both of which fell for the year.”
Online fashion
Fashion continues to be the leading category, accounting for more than a third (35 per cent)
of all purchases, with more than 20 per cent growth year on year. Variety stores, health and
beauty and homewares and appliances also attracted lots of online shoppers.
Marketplaces such as eBay and Etsy, together with newcomers Amazon, Catch Group,
Kogan and Myer, continue to be popular.
“Australians appreciate the convenience that comes with being able to access goods from a
variety of sellers in one place — it is quite literally a market, replicated online and providing
an abundance of choice for consumers,” Mr Franzi said.
Convenience
The convenience of Buy Now, Pay Later options such as Afterpay has also proved attractive for consumers, especially those born after 1981 — who have become the fastest adopters. Unlike a credit card there is no service fee for customers who pay on time.
When it comes to overall volumes, the November/December period was the busiest time of
the year — as Australians sought to snag a bargain ahead of Christmas.
“The five weeks from 11 November to 15 December accounted for almost 15 per cent of all
online purchases. The peak for this period was the Black Friday / Cyber Monday sales, which
accounted for the biggest online shopping week in Australia’s history, recording growth of
over 28 per cent, year-on-year,” Mr Franzi said.
The data showed cross-border buying is also booming with New Zealand (29 per cent), China (15 per cent) and India (11 per cent) the leading purchasers of Australian goods online.
Fashion is the leading category, followed by health and beauty and baby products which are in demand, due to Australia’s great reputation for producing clean safe and premium-quality products.
The number one online buying location was once again Point Cook in Melbourne’s western
suburbs, which topped the list for the fourth year in a row. The top twelve locations are again
dominated by suburbs that have an influx of young families.
Top twelve
1. Point Cook VIC
2. Toowoomba QLD
3. Mackay QLD
4. Liverpool NSW
5. Cranbourne VIC
6. Gosford NSW
7. Hoppers Crossing VIC
8. Campbelltown NSW
9. Bundaberg QLD
10. Wyong NSW
11. Rouse Hill NSW
12. Cairns QLD
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