Coast’s $1.6M tourism contract goes to Sydney ad firm AFFINITY
A SYDNEY-based ad agency has been named as the Central Coast’s tourism mouthpiece for the next two years.
Central Coast
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A SYDNEY-based ad agency has been named as the Central Coast’s tourism mouthpiece for the next two years.
Central Coast Council has announced AFFINITY has been the successful bidder to pitch for the $1.6 million contract.
The Sydney-based ad agency brings together a consortium of three companies including MyTravelResearch.com and a Byron Bay public relations firm Surfer Rosa Communications.
Council said AFFINITY’s expertise extended across international and domestic tourism marketing, data-driven strategies, partnerships and other areas.
Council’s Connected Communities group leader Julie Vaughan said she was confident it had found the right group to lead the Coast’s tourism marketing forward.
“Tourism is a significant industry on the Central Coast employing over 12,500 people and generating over $900 million a year for the regional economy,” Ms Vaughan said.
“We want to assist local tourism operators and other businesses to capitalise on the NSW visitor growth opportunities and bring more visitor spending to the Central Coast. AFFINITY has demonstrated a solid strategy to do just that.”
Council said in a statement the consortium had experience ranging across The Legendary Pacific Coast Touring Route, Northern Territory Tourism, Destination NSW, Tourism Australia and Austrade.
It said their industry services co-ordinator was based on the Central Coast.
AFFINITY will commence services on July 1 with an immediate focus on a membership participation program, securing partners for a new marketing campaign and Destination NSW co-operative marketing funds.
“Combined with Council’s increased tourism investment, a new Destination Network designed to attract more visitors to the region, a new Destination Management Plan and the advent of a new marketing approach to implement it — we are all confident we can head in the same direction to deliver more for our region,” said Ms Vaughan.
Council will work with Central Coast Tourism as it finalises its contract on June 30.
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