New Coles collectables bringing the magic to Australian shoppers

Shoppers are going Potter-y for Coles Harry Potter-themed Magical Discs and the Hogwarts Fresh Food Challenge

Zac and Issa enjoy the new Coles Harry Potter-themed Magical Discs. Picture Rebecca Michael.

Coles is taking magic to new heights with the launch of Coles Harry Potter-themed Magical Discs and the Hogwarts Fresh Food Challenge.

From today, customers can receive a two-disc pack of Magical Discs with every $30 spent in one transaction at Coles supermarkets in-store and online.

From Harry Potter and Hermione Granger to Professor Dumbledore and Lord Voldemort, the discs are designed for hours of magical fun.

There are 72 discs to collect – including four special editions plus one rare – each crafted from 100 per cent FSC-certified recyclable cardboard sourced from responsibly managed forests.

Coles’ Hogwarts Fresh Food Challenge is helping to educate and encourage children to enjoy the recommended daily serves of fresh fruit and vegetables.

Recent ABS data revealed that more than two thirds of families with children under six find fresh food challenges helpful in encouraging their kids to eat more fruit and vegetables.

Participants will earn points by eating a variety of fresh products, each with its own point value. The House that earns the most points by the end of the challenge will win the coveted House Cup.

“We’re thrilled to offer our customers a truly spellbinding experience,” Coles chief customer officer Amanda McVay said. “It’s a perfect mix of fun and collectability.

“The Hogwarts Fresh Food challenge is all about inspiring kids to enjoy their two and five serves in a fun way.”

News Corp readers can claim a bonus pack of Coles Magical Discs by purchasing a copy of The Advertiser or Sunday Mail (insert mastheads) from Coles supermarkets on February 8 and 9.

Originally published as New Coles collectables bringing the magic to Australian shoppers