Make-up giant Napoleon Perdis labelled ‘incredibly irresponsible’ for giant smoking ad in Double Bay
HEALTH experts have slammed a giant advertisement showing a woman lighting another woman’s cigarette on makeup firm Napoleon Perdis’ flagship Double Bay shop as “incredibly irresponsible”.
NSW
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HEALTH experts have slammed a giant advertisement showing a woman lighting another woman’s cigarette on makeup firm Napoleon Perdis’ flagship Double Bay shop as “incredibly irresponsible”.
Cancer Institute NSW chief Professor David Currow said promoting smoking to young women was unethical and dangerous: “It’s time that brands, celebrities and social media influencers recognise that by promoting smoking as cool, they are risking the lives of the people who look up to them.”
Napoleon Perdis marketing director Peter Sintras said the drawing was “by no means condoning smoking but is rather a cheeky reflection of the Double Bay cafe culture”.
It comes amid outrage over celebrities and models such as Kendall Jenner posing with cigarettes.
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