Making Nimbin the place to be

NIMBIN is the shining star of a new campaign to encourage tourism in the region.

A promotional image from Lismore City Council's new Nimbin marketing campaign. Photo Contributed. Picture: Contributed

NIMBIN is the shining star of a new campaign to encourage tourism in the region.

Nimbin's largest-ever marketing campaign, designed to encourage visitors to spend more time and money in the village, kicks off this Sunday.

It has a focus on both the existing day-tripper market and encouraging more overnight visitors.

The campaign includes a new TV commercial and YouTube clip, Wotif and Expedia deals, interpretative signage at Nimbin Rocks and Soundtrail technology, which depicts stories of different historical sites and attractions around the village via satellite technology.

Lismore City Council's Tourism and Events Manager Mitch Lowe said there are also printed guides so visitors can enjoy self-guided tours from Byron to Nimbin, plus more traditional marketing including newspaper, magazine and social media campaigns.

"This whole campaign will showcase to potential visitors all the fantastic things to see and do in Nimbin," Mr Lowe said.

"There are lots of reasons to spend the night in or around Nimbin with unique natural wonders to visit as well as local galleries and boutique businesses. If people stay just one night, it will almost double the economic benefit to the village and the wider region."

Local businesses will participate by offering a range of special deals and offers available for visitors through ad campaigns and tourist guides.

The campaign is funded by Destination NSW, the North Coast Destination Network and Lismore City Council, while project partners the Nimbin Advisory Group and Nimbin Chamber of Commerce have provided direction with the support of local business owners.

For more information visit www.visitnimbin.com.au/imagine.