$120k tourism marketing campaign focuses on spruiking Nimbin

NIMBIN will be the focus of a new marketing campaign, with $120,000 in funding from Lismore City Council, North Coast Destination Network and Destination NSW.

NIMBIN will be the focus of a new marketing campaign, with $120,000 in funding from Lismore City Council, North Coast Destination Network and Destination NSW.

The campaign follows the devastating main street fire in August last year, and is designed to drive tourism, retail spending and boost the village's visitor numbers.

The council's tourism and events manager, Mitch Lowe, said the campaign aimed to highlight that Nimbin was "open for business".

"A major focus (of this campaign) will be on attracting visitors from south-east Queensland and regional NSW, along with existing international visitors who have travelled to the Byron region," he said.

The campaign will be developed in partnership with the Nimbin Chamber of Commerce, Nimbin Advisory Group and local businesses.

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