Food and beverage options ‘cheaper than other stadiums’ despite craft beer focus

EXCLUSIVE: The new Western Sydney Stadium operators have promised fans food and drink prices will be “affordable” and in line with Sydney suburban grounds when it opens next year.

• Parramatta Eels reject Western Sydney Stadium deal

THE new Western Sydney Stadium operators have promised fans food and drink prices will be “affordable” and in line with Sydney suburban grounds when it opens next year.

VenuesLive said punters will also be able to bring their own food and drinks into the Parramatta venue, which they say will be the most “fan-friendly stadium in the country”.

An artist’s impression of the Western Sydney Stadium at Parramatta.

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The announcement comes in response to an attack by Parramatta Eels, who have rejected a deal to play at the venue over a range of issues including a refusal to compromise on food and beverage pricing.

VenuesLive denied yesterday it was looking to jack up prices.

It is understood the operators aim to make the stadium’s offerings cheaper than other major Sydney grounds.

The stadium is likely to be used for home games for the Parramatta Eels and Western Sydney Wanderers.

Parramatta Eels CEO Bernie Gurr says the club has stressed to the operators the importance of having affordable food and drink options.

What it may look like inside the stadium.

However, The Daily Telegraph can also reveal there will be a focus on “boutique beverages” including craft beers and ciders which are usually priced at a premium to mainstream brands.

At ANZ Stadium, which is also operated by VenuesLive, the cost of a “stadium burger” is $9.40 while a 425ml mid-strength beer is $8.20.

A 600ml bottle of soft-drink costs $5.80.

VenuesLive chief executive officer Daryl Kerry said his company would be introducing a “series of game-changing initiatives” that will make it “very affordable” for families.

“Fans will have the opportunity to purchase affordable food and drinks, with pricing more in line with suburban grounds … (they) will also be able to bring their own food and non-alcoholic drinks into the stadium,” he said.

Optus Stadium in Perth currently positions itself as one of the cheaper venues for food and drinks.

Eels chief executive Bernie Gurr yesterday said the club had stressed the importance of having “fairly-priced” food and beverage options to VenuesLive.

“We have emphasised our desire to have visibility and input into the pricing and food options offered to our members and fans,” he said.

Premier Gladys Berejiklian yesterday said the government wanted affordable prices.

“We expect all parties to be robust in the way they manage interactions with each other but we also expect a very good resolution for the people of NSW,” she said.