How much Byron’s top Instagram influencers earn per post

Influencers have been taking the world by storm, and for many, it’s a lucrative business. Here’s what they make.

Byron Bay influencers are estimated to be earning up to $1000 per post on instagram.

From artists to models, influencers have made Byron Bay the envy of the outside world.

With its stunning natural landscape and beaches, more and more instagrammers have been drawn to the area.
And for some of the top performers, there’s money to be made.

A guide from online music licensing company Lickd revealed how much our next generation Northern Rivers influencers are likely making.

According to Lickd calculations, to earn $80,000 a year an influencer needs a minimum of 5,000 followers on Instagram and 246 sponsored posts a year.

Once they hit 5,000 followers, each sponsored post can bring them up to $350, however this figure can increase quickly.

Here are some of Byron's top influencers and what they are estimated to earn based on data from Influencer Marketing Hub.

Montana Lower – @montanalower

Followers: 236k

Estimated earnings per post: $705.75 – $1,176.25

Engagement rate: 1.08%

Byron Bay living Montana Lower describes herself as a “environmental engineer creating for a better world.”

The self proclaimed-activist, sustainability consultant, creator, model, ambassador and mother has founded skincare brand BLUEM and art-based activist program Murals for Change.

Her posts often feature her baby Blue reaching an average of 2538 likes from her loyal followers.

Sally Mustang – @sallymustang

Followers: 326k

Estimated earnings per post: $972.75 – $1,621.25

Engagement rate: 1.73%

Yogi and artist Sally Mustang shares posts in natural landscapes across New South Wales often featuring her son Azure and husband Mitchell.

The pair make art out of Byron Bay while Sally promotes “erotic and sensual empowerment” to her 326,000 loyal followers averaging 5623 likes per post.

Mitch Gobel – @mitch.gobel

Followers: 199k

Estimated earnings per post: $597 – $995

Engagement rate: 2.86%

Sally Mustang’s husband Mitch Gobel has just as loyal a following as his wife.

Mitch uses his Instagram to promote his resin art while sharing images with Sally, Azure and their enviable lifestyle gaining an average of 5673 likes per post.

Ruby Tuesday Matthews – @rubytuesdaymatthews

Followers: 229k

Estimated earnings per post: $683.25 – $1,138.75

Engagement rate: 1.08%

Byron Bay influencer Ruby Tuesday Matthews made headlines last year after leaving Byron Ballina Gateway Airport to get oysters which led to a flight being delayed leaving.

Despite the incident, Ruby still attracts an average of 2468 likes per post to her hundreds of thousands of followers.

The mother-of-two shares fashion and lifestyle photos promoting a variety of different brands.

Courtney Adamo – @courtneyadamo

Followers: 273k

Estimated earnings per post: $816.75 – $1,361.25

Engagement rate: 2.56%

Business woman, blogger and author packed up her London life years ago to move to Byron Bay and hasn’t left since.

The brains behind children’s fashion label Babyccino shares her life raising five children from her home in Bangalow while promoting her parenting courses to her massive reach, garnering 6135 likes per post on average.

Aimee Winchester – @little.winnie

Followers: 86.8k

Estimated earnings per post: $347.25 – $578.75

Engagement rate: 1.83%

Mother of five Aimee Winchester is the creator of organic cotton children’s sleepwear line Little Winnie.

She shares idyllic images of herself and her children and their lifestyle around Byron Bay.

Aimee’s fans average 1578 likes on each post.

Luciana Rose – @lucianarose

Followers: 101k

Estimated earnings per post: $302.25 – $503.75

Engagement rate: 0.65%

Byron based hair and makeup artist Luciana Rose has worked with many high profile celebrities within the Advertising, Fashion, TV and Film industry.

She shares beachy images around the regions waterways as well fashion inspiration with plenty of items from Spell, attracting 658 likes for each post.

Mia Taninaka – @miaeatswolves

Followers: 25.8k

Estimated earnings per post: $132 – $220

Engagement rate: 2.56%

Co-founder of Taninaka, an organic cotton homewares and fashion label, Byron based Mia Taninaka shares her artist lifestyle with 25,800 followers.

Each post gains her on average 655 likes featuring her family and artwork.

Magdalena Roze – @magdalena_roze

Followers: 46.3k

Estimated earnings per post: $230.25 – $383.75

Engagement rate: 0.67%

Magdalena Roze is no stranger to the cameras, starting her career as a television presenter and meteorologist for over ten years prior to moving to Byron Bay.

The food writer and cookbook author uses her Instagram to share recipes and food finds averaging 305 likes per post.

Elias Chigros – @myfriendelias

Followers: 117k

Estimated earnings per post: $352.50 – $587.50

Engagement rate: 2.61%

Model and amateur boxer Elias Chigros became a big name after starring on Love Island Australia and is set to star in upcoming Netflix series Byron Baes.

The socialite shares many shirtless pictures around Byron’s beaches and hinterland reaching on average 3043 likes per post.