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Both of Us: Taylor Swift boosted NSW by $145 million and her own bank balance by $175 million

As thousands of exhausted but happy Taylor Swift fans ask Is It Over Now? the superstar singer is already heading for her private jet and six sellout concerts in Singapore.

Taylor Swift takes the stage for the last time in Australia

As thousands of exhausted but happy Taylor Swift fans ask Is It Over Now? the superstar singer is already heading for her private jet and six sellout concerts in Singapore.

She leaves behind a bevy of delighted businesses in Sydney who estimate the economic impact of the first four sold out concerts at Accor Stadium since the Olympics at $145 million.

Business Sydney executive director Paul Nicolaou said earlier estimates of the financial benefit stemming from “Taylor Swift’s feel good magic potion” were too conservative.

“It is now known that up to 45 per cent of the 320,000 Taylor Swift concert goers – plus the un-ticketed fans who partied outside Accor Stadium at Homebush – were from interstate or overseas,” he said.

Qantas added 60 extra flights to meet a one third increase in demand from Swifties jetting in from interstate and overseas. Bookings jumped 1500 per cent when tickets went on sale.

“The anecdotal evidence is also overwhelmingly positive. Hotels are enjoying their best February ever. Restaurants, cafes and pubs have enjoyed a surge in business,” Mr Nicolaou said.

Accommodation Australia chief executive Michael Johnson said many hotels were reporting occupancy levels between 90 to 100 per cent.

Taylor Swift performing in Sydney on Friday. Picture: AFP
Taylor Swift performing in Sydney on Friday. Picture: AFP

“The ‘Swift effect’ is undeniable when it comes to the economic impact her tour delivers to host cities,” he said.

“Based on past calculations, her shows can inject between $150 and $200 million to a state’s economy, just as we saw in Melbourne.”

However part of that gain came from a jump in accommodation fees. Room prices for the Marriott Sydney Harbour went from $589 for the weekend before to $1039 over the concert weekend. The Novotel Parramatta ballooned from $350 to $899.

Sisters Elaine, 28, and Precious, 25, Mariano said they had spent $10,000 travelling from Queensland for the show.

They had both purchased VIP tickets, flights, and a hotel stay until Tuesday night.

“This is our first time seeing her,” Precious said, adding that she and her sister had bought their purple ‘Speak Now’ dresses from fast fashion retailer SHEIN and then hand painted them with lyrics.

Malaysian fan Michelle Wong at Accor Stadim ahead of Taylor Swift final Sydney show on the Era's tour. Photo: Tileah Dobson
Malaysian fan Michelle Wong at Accor Stadim ahead of Taylor Swift final Sydney show on the Era's tour. Photo: Tileah Dobson

Fan Michelle Wong, 24, was one of many Swifties who flew in from Malaysia for The Eras tour.

“I really do not want to think about how much it all costs. It’s just a lot but it’s worth it because it’s Taylor and because it’s supposed to be a one-time thing,” she said.

Americans Alana Stull, 24, Samantha Coffler, 27, and Adriana Ramirez, 24, extended their concert visit into a two-week trip that pumped money into the economies of other states.

“We’re making a whole trip of it since we’ve come from all the way across the world,” Ms Stull said.

“We’ve just come back from Cairns in Queensland where we saw the Great Barrier Reef,” Ms Coffler said.

“And [after the concert] we’re going to spend a few days here in Sydney, explore the city and go to the Blue Mountains,” Ms Ramirez said.

Perth fan Kristina Suleski, 34, spent over $7000 in her airfare, tickets and hotel stay before restaurant and sightseeing bills were added on.

“The flights were $1500 each and one hotel room was $600 and the other hotel room we had over the weekend was almost $2000. Not including food and restaurants and all of that kind of stuff,” Ms Suleski said.

“She’s definitely brought a boom to the economy, like our flight was just full of Swifties. Every single person had a Taylor Swift shirt. She’s bringing in the bucks,” she said.

However the biggest bucks are reserved for Swift herself with Forbes reporting that she earns around $25 million for every concert. Her seven show Australian run would

American fans Alana Stull, Adriana Ramirez and Samantha Coffler at Accor Stadium ahead of Taylor Swift’s final Sydney show on the Era's tour. Photo: Tileah Dobson
American fans Alana Stull, Adriana Ramirez and Samantha Coffler at Accor Stadium ahead of Taylor Swift’s final Sydney show on the Era's tour. Photo: Tileah Dobson

have netted $175 million before costs estimated at around $3 million a concert were taken out.

Each show is estimated to also rake in $2 million in merchandise sales as Swifties spend big on $65 T-shirts and $120 hoodies.

Even then fans who waited until the last day found the merchandise had sold out. Mum Elisha Galinec, 44 and her daughter Minka, 13, travelled from Wagga Wagga only to be disappointed.

“We were after a Taylor Swift T-shirt and a jumper but now they’re only large and extra large sizes which is way too big,” Elisha said.

The second Swift left the stage last night hundreds of roadies began the mammoth task of breaking down the 35m stage and equipment and taking it to the airport where two Atlas 747 cargo planes are ready to fly it to Singapore.

Swift’s chartered Bombardier Global 6000 jet was also back in Sydney last night ready to spirit her away.

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Original URL: https://www.dailytelegraph.com.au/news/nsw/both-of-us-taylor-swift-boosted-nsw-by-145-million-and-her-own-bank-balance-by-175-million/news-story/5059685a816024a38eb43aa061fcf205