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Aussie pick-up artist’s ‘confidence classes’ land him million-dollar fortune

AN AUSSIE “pick-up artist” has purchased six properties in just four years after his classes that teach lonely men how to approach women took off.

Love guru turned property tycoon, Denny Jones who helps men approach women in clubs and has gone on to buy six properties. Picture: Jonathan Ng
Love guru turned property tycoon, Denny Jones who helps men approach women in clubs and has gone on to buy six properties. Picture: Jonathan Ng

TEACHING lonely men how to pick up women has helped a Sydney office worker score some home runs of his own.

Denny Jones, 33, has bought six properties around Australia in quick ­succession by supplementing his modest art director salary with income from giving men lessons on being ­confident with women.

Sydney pick-up artist Denny Jones (pictured with two models) bought six properties in four years now worth $3 million. Picture: Facebook
Sydney pick-up artist Denny Jones (pictured with two models) bought six properties in four years now worth $3 million. Picture: Facebook

That’s because his lessons don’t come cheap.

His dating group School of Attraction charges a cool $4000 for confidence coaching, but Mr Jones says most customers ­consider it’s worth the money.

“I was there once myself,” he said.

“I had just come out of a breakup and … I sought out help and learned to be confident with women.”

His life as a pick-up artist and budding real estate tycoon appears to have done more than line his pocket, with his social media showing an enviable lifestyle. Picture: Facebook
His life as a pick-up artist and budding real estate tycoon appears to have done more than line his pocket, with his social media showing an enviable lifestyle. Picture: Facebook

He has since mentored close to 100 men on how to come across better with the ­opposite sex and is now in a relationship.

“We’re not about teaching pick-up lines or deceiving women for sex,” he said.

“It’s about building men’s self-esteem up so they come across as more confident.

“Most of the guys we help think they’re not good enough.

Denny Jones has purchased six homes in Sydney and Brisbane. Picture: Facebook
Denny Jones has purchased six homes in Sydney and Brisbane. Picture: Facebook

“They’ve come to believe these myths that they need to be very good-looking and rich.

“We help them change those beliefs.”

Some of the advice he gives about being more proactive in approaching women has applied well in his pursuit of a large property portfolio.

This house in North St Mary's is one of Denny Jones' six properties. NSW real estate.
This house in North St Mary's is one of Denny Jones' six properties. NSW real estate.

“House prices are expensive so a lot of people assume they can’t get into the housing ­market and don’t do anything,” he said.

This home in Wilmot is one of six properties owned by Denny Jones. NSW real estate.
This home in Wilmot is one of six properties owned by Denny Jones. NSW real estate.

His road to owning six homes started in 2013 after selling a negatively geared unit in Elizabeth Bay and deciding ­instead to buy cheap properties in suburbs with high rents.

The homes span locations in western and northern Sydney and Queensland.

Denny Jones also owns this apartment in Mt Warren Park. NSW real estate.
Denny Jones also owns this apartment in Mt Warren Park. NSW real estate.

He bought a St Marys three-bedroom house in January 2013 for $291,000, which is now worth more than $500,000, and a Mount Druitt two-bedroom unit in October 2013 for $244,500, now worth more than $400,000.

This unit in the Mount Druitt area is one of six properties purchased by Denny Jones. Picture: NSW real estate.
This unit in the Mount Druitt area is one of six properties purchased by Denny Jones. Picture: NSW real estate.

His latest investments include two properties in Riverstone in northwest Sydney.

Friend Zaki Ameer of Dream Design Property said there was an overlap in the confidence needed to approach women and do well in the property market.

This article originally appeared on realestate.com.au.

Originally published as Aussie pick-up artist’s ‘confidence classes’ land him million-dollar fortune

Original URL: https://www.dailytelegraph.com.au/lifestyle/relationships/aussie-pickup-artists-confidence-classes-land-him-milliondollar-fortune/news-story/d5e9e11c0d5e2ffd2c69edf2f9eef250