Kim Kardashian's new SKIMS nipple bra has a surprising new upgrade...piercings

Another Kim K special 

A true mastermind behind sell-out launches, Kim Kardashian has just relaunched her range of bras with built-in nipples, but this time, there's an added surprise. 

When you’re someone who has literally made billions of dollars marketing every part of your body to the world, modesty is probably not a concept you’re that familiar with anymore. 

Love her or hate her, you can’t claim Kim Kardashian hasn’t got an impressive ability to seek out and sell out trends. It seems every product line with her name slapped on breaks the internet in minutes, from fragrances and skincare to her industry-shaping shape-wear brand. 

SKIMS, one of the star’s most successful ventures, has not risen so high without a little bit of controversy. But while the critics and haters are loud, Kim’s ever-growing fanbase is louder.

Stirring things up in the way that only Kardashian can, SKIMS launched an especially ‘pointy’ underwear drop in 2023, and like clockwork, the internet went wild. Now, the businesswoman and lawyer-in-training has relaunched the design, with a piercing new look.

For lack of a better word, this revolutionary bra with built-in nipples is well and truly a game-changer for chesty individuals. Until now, women have had to choose between support or aesthetics, either sporting a secure push-up bra or unleashing the gals entirely.  

By now, if you haven’t seen Kim Kardashian’s breasts in all their glory, you must be either blind or living under a rock. A staunch supporter of the ‘Free the nipple’ movement, Kardashian regularly sports a bra-free look, letting her girls run wild and free. 

Since nipples are back in fashion, SKIMS' newest launch allows bigger-breasted women to sport the pointy look without sacrificing the pushed-up comfort most bras promise. As Kardashian explains, “No matter how hot it is, you’ll always look cold.”

Now, the brand has launched an even more daring take on Kim's pointed masterpiece, a Nipple Bra featuring a faux nipple piercing.

At $120, the bras come in a range of colours and sizes, designed to suit every shape, from AA cups to plus-sized women. The launch is even being praised by breast cancer survivors or women who have undergone a mastectomy.

But if you thought Kardashian would rest on her laurels after a launch as industry-shaking as this, you really need to watch more reality TV. Like her brood of savvy sisters, the mother-of-four is notorious for striking the iron while it's hot. 

The original announcement of Kardashian's nipple bra came amidst an already huge week for SKIMS. After launching the brand's first men’s range (and getting some of the NFL’s top names to endorse it), Kardashian’s shapewear brand has proven there’s really no corner of the industry it will not sink its teeth into, being named the official underwear partner of the NBA, WNBA, USA Basketball team, and the US Olympic team.

If you’re not totally sold on purchasing the nipple bra just yet, you’ve got plenty of time to think things over. Like anything Kardashian touches, the entire range of bras (yes, every colour and size) has completely sold out. But judging by the world's response to Kim’s latest launch, a restock is surely imminent. 

Originally published as Kim Kardashian's new SKIMS nipple bra has a surprising new upgrade...piercings