Victoria’s Secret The Perfect Body campaign causes backlash — Does it promote bad body image?

A NEW controversial Victoria’s Secret sexy ad has been slammed for promoting bad body image.

A NEW controversial Victoria’s Secret sexy ad has been slammed for promoting bad body image.

The clip shows several thin women in the high-end lingerie brand with the tagline The Perfect Body.

THE REAL REASON WHY WARNIE SPLIT WITH EMILY SCOTT

FOR THE LOVE OF BENJI

A picture has been stripped from online after a backlash of negative feedback forced the label to remove it.

Women training in a warehouse with boxing gloves and crop-tops showing off their sweaty tone torsos are some of the images in the ad.

The message is to train like an angel which has caused outrage online.

IS THIS AD PROMOTING NEGATIVE BODY IMAGE? TELL US BELOW

But images of the campaign with the tagline is still available to view online. The pictures have a striking resemblance to Dove’s Real Beauty campaign.

Dove’s real curves and real beauty advertising campaign.

ImaVictoria's Secret The Perfect Body campaign.

The brand is known for employing thin-framed models such as Miranda Kerr, Alessandra Ambrosio, Adriana Lima and Erin Heatherton.

Celebrities have also hit back at the label claiming that the women in the ad looked “malnourished.”

The new Victoria's Secret ad makes me uncomfortable. Perfect body? They look seriously malnourished to me! pic.twitter.com/i06nE7SQmG

— Dr Christian Jessen (@DoctorChristian) October 30, 2014

Christian Jessen said the campaign made him feel uncomfortable after airing his concern on Twitter.

“The new Victoria’s Secret ad makes me uncomfortable. Perfect body? They look seriously malnourished to me!” he wrote online.